Lead Generation Specialist

What you will be doing

• Develop outbound and account-based lead generation strategies and tactics tailored to target segments within the hospitality sector, with a specific focus on group meetings (B2B) and weddings (B2C).

• Conduct comprehensive organic and paid keyword research, defining and profiling target customer segments to ensure focused and effective lead generation efforts.

• Design, execute, and optimize a comprehensive lead generation media plan, with a deep understanding of end-to-end processes and customer journey mapping.

• Monitor, analyze, and report on lead generation paid media campaign performance, implementing optimization strategies for optimal results.

• Train clients on lead gen platforms and methods to vet and qualify new leads through phone calls, emails, and other communication methods.

• Collaborate closely with sales and marketing teams to develop effective lead generation strategies aligned with business KPIs and revenue goals.

• Work closely with product marketing and development teams to enhance platform features and functionalities.

• Stay up-to-date with industry trends and best practices for lead generation within the hospitality sector.

What we need from you

• 4+ years of experience in SEM/PPC using platforms such as Google Ads, Google Analytics, and SEO tools like SEMRush, Google Search Console for lead generation.

• 4+ years of agency experience or hospitality management group experience.

• Knowledge and understanding of the hospitality and travel industry.

• Strong analytical skills and ability to interpret data to make informed decisions.

• Excellent communication and presentation skills.

• Ability to work independently and hold yourself accountable to exceed goals.

• Optimize personal work processes and drive results through effective time management.

Bonus Points:

• Fluent in Spanish (read and write).

• Experience with Google Tag Manager.

Joining Tambourine as a Senior Lead Generation Specialist offers an exciting opportunity to make a significant impact in the hospitality industry while working with a dynamic and progressive team. If you are passionate about helping clients achieve their business goals through innovative lead generation strategies, we encourage you to apply and become part of our team!

Benefits & perks you receive from us

• Medical Insurance (base option 100% paid by us)

• Dental & Vision Insurance

• 401K (after one year of employment)

• Life & Long Term Disability Insurance (100% paid by us)

• Additional Life & Short-Term Disability Insurance

• Parental Leave (up to 3 months paid based on tenure)

• Pet Insurance

• Generous Paid Time Off

• 12 Paid Holidays

• 6 WFH Days per month

• Gym access

• Extra PTO for recreational stays in client properties

• Creative work atmosphere and culture

• Top tier hardware and industry software (We love Apple products!)

• Tri-Rail Commuter Reimbursement

Equal Opportunity Employer

Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, martial status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by federal, state, or local laws, in the process of hiring, retention, or the promotion of the employee.