Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week’s Freebie: What’s working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.
These insights can help hotel marketers craft data-backed strategies for future holiday seasons.
Want to widen your revenue opportunities with corporate guests and meeting attendees?
We surveyed hundreds of clients, colleagues and industry experts what they are feeling good about.
Voice is a big part of the future of online search and plays an important role in your hotel website design.
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotel’s group and corporate sales teams.
Build trust with hotel website visitors by showcasing SOCIAL PROOF.
As the year draws to a close, it’s time to review your group sales collateral material and freshen it up for 2019.
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now.
Take a page out of the luxury segment playbook and drive bookings with health and wellness experiences.
Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes:
The guest experience is a critical component of driving loyalty and guest satisfaction.