Hotel marketing for the ages…
What happens when a hotel marketer wants to attract guests from across age groups?
How to Evaluate the ROI of Hotel Social Media Influencers
Here are the four main goals of most hotel influencer programs, as well as the most meaningful KPIs for each:
How One Resort Creatively Filled Rooms Off-Peak
Creatively extending your resort’s prime season will ensure you can meet your revenue targets all year long.
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Stop Obsessing Over Fluffy Hotel Marketing Metrics
Here are a few key metrics that every hotel marketer SHOULD obsess over:
The 5 pivotal steps to finding the right Social Media Influencer for your property
To maximize your returns and avoid falling prey to social media scammers, we want to help you take more control of influencer relationships.
Hotels talk on social media…but are they actually listening?
Here are two immediate benefits of closely monitoring your social media channels:
5 Examples of Hotel Website Innovation
Today we want to share a few real-world examples of recent collaborations with our clients that have led to exciting hotel website innovations.
The Marketing Tactic Every Hotel Sales Manager Should Be Using
Put those cold calls on hold. Instead, personalize the group sales process with intentional social selling.
DOSM Checklist for 2019
Based on our working experience with these highly effective hotel DOSMs, here are the 10 things we recommend to all DOSMs seeking better results in 2019:
Hotel Emails Won’t Convert Without These 2 Vital Elements
For emails that actually convert, make sure they include these two items:
The most important metric in hotel marketing: what’s your OMTM?
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it.
The good, the bad and the ugly: A 2018 hotel marketing review
With 2018 essentially in our rear-view mirror, it’s time to take stock of what was another eventful year in hotel marketing.
