instrumental tactics
A hotel marketing blog for
serious hotel marketers.
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Are there gaps in your golf marketing strategy?
When hotel golf courses go to amp up their marketing campaigns, they notice lots of little gaps in their marketing strategy.
The reality of your hotel audience.
You originally built your hotel, and website, with a specific audience in mind. Are the demographics still what you think they are?
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Is your hotel’s social media on brand?
You’ve done an amazing job creating your hotel website. But when it comes to your social media channels… Do you give them the same time and attention?
How many couples are engaged in your local market?
City by city. State by state. Region by Region. The data inside Facebook and Instagram tells a fascinating story about wedding demand in your market.
Is marketing giving your hotel sales team MQLs or SQLs?
Every lead is a good lead. But… let’s be honest. Some leads are better than others.
So you want to adopt a new social media platform?
Think about how this new platform collects and sorts data into buckets. Do any of those buckets help you identify potential buyers?
Can video answer the most important question in hotel marketing?
What are you really selling? That’s the single most important question in hotel marketing. Just like Apple doesn’t sell computers and Disney doesn’t sell rides, you don’t sell room nights.
The forgotten tool of great hospitality marketers.
For luxury hotels and resorts looking to leverage their past guest data, few mediums have the potential to provide a more surprising and frankly more delightful brand touchpoint.
The hotel website you didn’t know you had.
What was once no more than a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating reviews, pricing, even things to do nearby.
The dirty word in hotel website design.
For many hotel marketers, the words stock photography are synonymous with cheesy smiles and terrible lighting. But in the right hands, stock can be so much more.
So who’s in charge of your OTA strategy these days?
The decision to list with an OTA results in a series of cascading decisions you’ll need to make about how best to leverage them. With that said, who owns the OTA strategy for your hotel?