It's probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing? Read More »
Every marketing campaign should lead to a corresponding landing page. Read More »
Smart hotel marketers are embracing paid social media advertising to alleviate periods of weakness and drive revenue from hyper-targeted social campaigns. Read More »
Summer is fading fast. But, before you start focusing on fall and winter campaigns, let’s talk about your 2019 marketing budget. Read More »
Without a concrete understanding and commitment to an OBM, hotel marketers cannot apply their budgets and resources properly… leading to misalignment with ownership and missed targets. Read More »
Hotel marketing departments usually stick to what they know: marketing only to leisure travelers. Read More »
Monitoring your hotel’s comp set is key to staying one step ahead. Read More »
Even for hoteliers with a robust direct website, call centers remain a vital link in the booking and communications chain, and are a near boundless source of guest information and insight. Read More »
This budget season, you’ll need to prove how much hotel revenue you brought in or risk losing your funds. Read More »
Hotel marketing is all about setting proper guest expectations. Read More »
