Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week’s Freebie: What’s working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.
These insights can help hotel marketers craft data-backed strategies for future holiday seasons.
Want to widen your revenue opportunities with corporate guests and meeting attendees?
We surveyed hundreds of clients, colleagues and industry experts what they are feeling good about.
Voice is a big part of the future of online search and plays an important role in your hotel website design.
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotel’s group and corporate sales teams.
Build trust with hotel website visitors by showcasing SOCIAL PROOF.
As the year draws to a close, it’s time to review your group sales collateral material and freshen it up for 2019.
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now.
Take a page out of the luxury segment playbook and drive bookings with health and wellness experiences.
Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes:
The guest experience is a critical component of driving loyalty and guest satisfaction.
“I believe that what Tambourine offers is the future of the agency business and that they have a unique understanding of what hotels need in today's market. Tambourine will make an immediate impact on your business.”Alan PhilipsChief Brand Officer at Turnberry
“After an extensive global search amongst the leading hotel marketing firms, we are confident to have selected Tambourine as our marketing partner... Their unique combination of advanced ecommerce capabilities, paired with a strong understanding of high-end luxury branding, have made them a perfect fit for our needs.”Becky HubbardGeneral Manager at Lotte New York Palace
“Tambourine is one of the most innovative companies in the digital marketing space... their adaptive capabilities to emerging technology has separated them from their competition and has proved to us why they are an instrumental resource to long-term success.”Morris MoinianPresident at Fortuna Realty Group
“Before Tambourine came on board, we had three separate vendors which affected our ability to get to market quickly and drive the bottom line. In my 20 years of hospitality experience, I have never seen a firm that brings creative, hotel knowledge and technology together like Tambourine.”Dean SullivanVP of Sales & Marketing at Couples Resorts Jamaica