instrumental tactics
A hotel marketing blog for
serious hotel marketers.
The Hotel Photography Guide
Hotel photography plays a major role in establishing credibility for travelers in the planning phase. So it makes sense that it takes a lot of time and attention to detail to create beautiful assets. We pulled together some tips and tricks on how to navigate the many, many types of hotel photography.
Do you know just how much a single guest is worth?
Calculating your customer lifetime value can help you develop a thoughtful marketing strategy.
Want to increase direct bookings? Share the knowledge.
Travelers are just looking for the best deal and aren’t aware of things like rate parity. Hotel marketers have the opportunity to teach and explain the differences between booking direct and booking through OTAs.
Latest Stories
Arm your sales team with meeting planner contacts.
How do you close the gap between knowing meeting planners exist and capturing their contact info? Let’s talk about the available tools that can help you build your own list of meeting planners.
How much are you really saving with metasearch advertising?
Let us show you how metasearch advertising will save you money.
Are there gaps in your golf marketing strategy?
When hotel golf courses go to amp up their marketing campaigns, they notice lots of little gaps in their marketing strategy.
The reality of your hotel audience.
You originally built your hotel, and website, with a specific audience in mind. Are the demographics still what you think they are?
Is your hotel’s social media on brand?
You’ve done an amazing job creating your hotel website. But when it comes to your social media channels… Do you give them the same time and attention?
How many couples are engaged in your local market?
City by city. State by state. Region by Region. The data inside Facebook and Instagram tells a fascinating story about wedding demand in your market.
Is marketing giving your hotel sales team MQLs or SQLs?
Every lead is a good lead. But… let’s be honest. Some leads are better than others.
So you want to adopt a new social media platform?
Think about how this new platform collects and sorts data into buckets. Do any of those buckets help you identify potential buyers?
Can video answer the most important question in hotel marketing?
What are you really selling? That’s the single most important question in hotel marketing. Just like Apple doesn’t sell computers and Disney doesn’t sell rides, you don’t sell room nights.