instrumental tactics
A hotel marketing blog for
serious hotel marketers.
Need to overhaul your meetings product? There are some people you should talk to.
Looking to overhaul your meetings and groups product? Before you do anything, talk to the people who know it best.
Metasearch advertising just got a lot more complicated
Not quite sure the difference between an OTA and a metasearch engine? That’s okay. It’s getting pretty confusing.
Zoom in on that zip code: Get the “billboard effect” without the billboard cost
Getting hotel guests to take advantage of great amenities is one thing, but introducing your product to locals who may or may not know your restaurant or spa even exists requires another strategy entirely.
Latest Stories
The other Social Dilemma facing hoteliers this budget season.
Advertisers, too, have fallen victim to the ever expanding costs of managing and maintaining their social media marketing efforts. With every new platform that hoteliers embrace comes a host of associated marketing costs.
Want to increase wedding business? It just takes one great photo.
One great photo can seal the deal. One bad photo (or, worse, no photos at all) could be the deal-breaker on a $34,000 piece of business.
The gap between revenue management and marketing is smaller than you think.
In order to close the gap, we need to understand what a successful collaboration looks like.
Which digital marketing tools and tech are eating away at your precious hotel marketing dollars?
When the budget gets tight—and let’s face it…the budget is tight—hotel marketers are forced to get rid of any marketing tools and tech that aren’t critical to driving revenue.
The buzz phrase you need to know this budgeting season
Every year, hotel marketers look at a blank media plan and ask themselves, “How much should I budget for digital marketing?” But is that the right question to be asking?
How Good Hotel Marketing Can Give Group Sales A Leg Up
Five practical ways to start closing the gap between your sales and marketing strategy.
What’s The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO
How to talk about hotel SEO in 2020
Don’t Leave These Group Bookings On The Table
Understanding who your meeting planners are and how they shop is crucial to driving more group business.
Check The Like/Follower Ratio of Influencers
Looking to vet a potential social influencer partner? See if their followers engage.
“Tambourine’s program is designed to make everything easy… Their program is completely integrated and supported by a very responsive team of experienced digital marketers.”Lindsay Jackson Director of New Media Marketing
“We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner.”Michael Cady Vice President of Marketing at Charlestowne Hotels
“Tambourine is one of the most innovative companies in the digital marketing space… their adaptive capabilities to emerging technology has separated them from their competition and has proved to us why they are an instrumental resource to long-term success.”Morris Moinian President at Fortuna Realty Group