Bridging the chasm between hotel sales and marketing
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotel’s group and corporate sales teams.
Do this to gain instant trust with hotel website visitors
Build trust with hotel website visitors by showcasing SOCIAL PROOF.
Group sales collateral checklist for 2019
As the year draws to a close, it’s time to review your group sales collateral material and freshen it up for 2019.
Latest Stories
What’s haunting hotel marketers this Halloween?
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most spooked about right now.
Promote health and wellness to get bookings into shape
Take a page out of the luxury segment playbook and drive bookings with health and wellness experiences.
Hotels have made a mess of Instagram, let’s clean it up.
Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes:
Mastering five key guest touchpoints
The guest experience is a critical component of driving loyalty and guest satisfaction.
10 Essentials of a Killer Hotel Website
There are a number of proven elements that when applied consistently, can transform a hotel website into a true market killer.
Want to fill meeting spaces? Show filled meeting spaces…
Use photos of actual previous events to showcase and sell the group experience at your property.
Hotel SEO: How will Google’s new EAT Algorithm affect your property?
Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings.
Turning bellhops into group sales scouts
Drive more group sales by making sales everyone’s responsibility.
Resort Marketing: 10 Ways To Dominate the Comp Set
To meet revenue projections and outperform their comp set, smart resort marketers focus on these 10 things:
