Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Attract more wedding business by sharing real-life wedding stories on your hotel website.
Modern brides, like today’s travelers, are obsessed with authenticity.
Today, they’re inspired by the genuine images, videos, and opinions of other brides and newlyweds, not photo shoots with models.
And smart hotel marketers have taken notice.
Instead of expensive staged photo shoots or using stock photos, many hotels are now showcasing more real-life past events, displaying the food, dresses, décor, etc. from successful weddings at the property.
Most previous brides will be thrilled to be featured in your materials, so follow-up with them or the wedding photographer for permission. Or, use one of the latest social media capture tools to locate, capture and license actual wedding photos shot on your property… these can provide you with a deep archive of authentic wedding photos for your hotel website and other event marketing collateral.