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symphony hotel marketing

Friday Freebie: Give Guests Less Options, Not More

November 11, 2016 • By

FridayFreebie-Tambourine

Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie: Give your guests less to choose from, not more.

Travelers today prefer simple transactions and are driven away by clutter, especially a clutter of choices. Studies show that when people are faced with too many options, they experience decision paralysis. Meaning, they delay making a decision and a purchase for days, weeks and months. Or worse, decide not to make a decision at all!

Go through your own booking process and evaluate how many times you require a guest to make a choice before they can move forward with the reservation. Are you asking them to choose from six various room types, forcing them to read each description thoroughly? Is your hotel offering too many upgrade or add-on options, like a bottle of champagne, flowers in the room, breakfast buffet, or a spa treatment?

Your good intentions (of giving guests exactly what they want) are anything but. Too many options are overwhelming and cause massive delays for guests who truly want simplicity and ease. Pare down on the choices and leave a clear and clean path to purchase.

Get More: Want More Bookings? Give Consumers Less to Choose From


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Booking Engine, Direct Bookings, Guest Experience, hospitality, hotel marketing, Hotel Marketing Advice

3 Quick Ways To Drive More Bookings From Hotel Email Campaigns

November 9, 2016 • By

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Even with all of the attention and focus given to Facebook, Google Hotel Ads, metasearch and other tools du jour… let’s not forget the tried and true workhorse of hotel marketing – email!

Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it’s just as easy to be complacent with email marketing, using “spray and pray”techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions:

ESSENTIAL 1: Be Mobile Friendly

Statement of the obvious right?

Think about it: What is the first thing you do when you wake up? If you’re like most people, you grab your phone to sift through your email inbox. In fact, more than 65 percent of emails are now opened on a smartphone or a tablet. Hotels that don’t optimize marketing emails for mobile devices face a steep penalty. Research shows that 71 percent of people will immediately delete an email if it’s not displayed correctly for their mobile device. Ignore the needs of  mobile readers and you’ll likely lose them for good.

Not only should the email design be mobile-optimized, your content should also be created with the mobile audience in mind from the very beginning. Think short copy, bold headlines and images, large call to action buttons and plenty of white space for easy scanning.

ESSENTIAL 2: Craft an Irresistible Subject Line

Your guests’ email inboxes are overcrowded places these days. While it may seem like a small part of your hotel email campaign, your subject line has the biggest impact on that email’s success. You either win or lose with your subject line, there is no "good enough." Afterall, an email is worthless if it sits unopened, and the best email is the one that actually gets opened.

Studies prove that 35 percent of email recipients will open email solely based on the subject line. Not only does your subject line have to be compelling enough to grab attention, it has to be relevant and worthy enough to be opened. Keep them simple and clear, convey urgency and resist the urge to be too creative and ambiguous. Instead, you have to hint at what is waiting for the guest inside. If you’re promoting a "3rd night free" special, then your email should say just that. Use a subject line such as, “Limited Time: 3rd Night Free,” instead of a confusing “3 Times the Fun!”

Also, subject lines are most effective when you segment your email list. You should already have a separate email list for travel trade, transient and group business, however it’s best if you keep drilling down. So, build niche lists by geography, travel type (romantic, family, business, etc), or even meeting type. This way, you’ll be able to tailor your subject lines to match these audiences.

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ESSENTIAL 3: Have a Compelling Call to Action

A common failure of unsuccessful emails is the lack of an obvious and meaningful call to action (CTA). A CTA is a no-nonsense, clear message that tells your audience what you want them to do. Think about what you want your guests to do, then tell them that explicitly. This can include, "Book now," "Explore our suites" or “Start your adventure.” Otherwise, the email will sit there, languish or be immediately deleted. Never assume your audience will know, want, or feel propelled to take the next step on their own.

Further, make sure your CTA is correlated to the recipients level of interest: if you are blindly emailing people who have never heard of your property before… its doubtful they will respond to a “Book Now” CTA. Instead, gently invite them to “explore the property” or “check rates.”

It’s also important to make the CTA stand out from all other text and graphics in the email. Many people scan their emails on-the-go. So, place the CTA prominently, with a compelling graphic or button.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Direct Bookings, Email Marketing, hospitality, hotel marketing, Hotel Marketing Advice, Marketing Blog

Friday Freebie: The First Step In Converting OTA Guests Into Direct Bookings

November 4, 2016 • By

FridayFreebie-Tambourine

Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie: Convert OTA guests into future direct bookings by capturing their email address.

We can understand the frustration hoteliers have with business booked through an OTA. Not only do you pay hefty prices for one reservation, but OTAs don’t share the customer’s email address when it arrives in your PMS, barring you from digitally remarketing to these customers later.

But, there’s an extremely easy solution to this. Smart hotels simply ask the guests directly for their email address and give them a good reason to do so.

Here are a couple of ideas. Ask for the guest’s email address to:

  • Receive an email receipt of their stay.
  • As a log-in for Wifi.
  • To send them exclusive deals for future stays.

The bottom line: Don’t let an OTA guest walk away without collecting their email address. That is the only way you can market to them in the future and stay on their radar for other travels.

Get More: How Hotels Make Their OTA Addiction Worse


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Direct Bookings, Email Marketing, hospitality, hotel marketing, Hotel Marketing Advice, OTA, Past Guest Database

OTAs Hitting Hotel Owners Where It Hurts: Real Estate Values

November 1, 2016 • By

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A new report from the AHLA has sent a ripple of concern through many hotel owners.

According to the report, entitled: Demystifying the Digital Marketplace“the revenue retained by US hotels after paying all customer acquisition costs declined by almost .4% or $600 million… That $600M in additional cost would have contributed directly to net operating income. Using an 8% capitalization rate (which most investors require), these additional acquisition costs of $600 million reduced the asset value of the overall hotel industry by at least $7.5 billion.”

Translation: Costly third party bookings are eroding profits and overall hotel asset values.

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The situation for many owners is even more serious in markets with new supply and growing Airbnb listings. Meanwhile, pricing power and occupancy everywhere seem to be peaking, which restricts revenue even further. All of this, in conjunction with acquisition costs rising, appears to be signaling an impending slowdown in RevPar. All of these factors mean hoteliers are left with less net revenue each month, with only one smart option to pull them out of the sinkhole of eroded margins: to drive bookings from the hotel’s direct channel.

The only way for hoteliers to increase their margins is by reducing the fees they pay to third parties and focusing their efforts on increasing direct, higher margin bookings.

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You may not be able to ditch OTAs altogether, but you can leverage them as a customer acquisition tool and convince the guest to remain loyal from that stay forward. Not only then do you "own" the customer, guests who book direct tend to be more loyal, spend more and stay longer.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com


Business, Digital Marketing, hospitality, hotel marketing, Hotel Marketing Advice, Hotel Revenue, OTA

Friday Freebie: How To Convince Owners To Upgrade Your Hotel Product

October 28, 2016 • By
FridayFreebie-Tambourine

Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie: Build a convincing case for 2017 product upgrades using past guest reviews.

The hotel experience has evolved so much just within the past several years. Because today’s travelers demand authentic, local, immersive and multi-sensory experiences, new hotel concepts are launching while savvy, older hotels are now investing in resources to upgrade their product to meet travelers’ emerging needs. 

However, not all hotel marketers are lucky enough to work for a shiny new hotel, or for a hotel that believes in investing in improvements. Perhaps your hotel owners believe they can hold off on enhancements for a few more years or that your hotel’s aging carpet, old-fashioned bed spread and dated design don’t really have an impact on the bottom line.

Our advice? Let your guests show them otherwise.

Comb through your guest reviews and find the common themes that you believe are dragging down your appeal. Is it the fading wallpaper in the rooms? The clunky furniture that is taking up too much space? The high price tag for Wifi? The stodgy feeling as they walk through the hallways?

Present these findings to your owners as a sort of digital customer advisory committee. Provide dates, the number of times the same issue is presented, and especially the number of times a guest declares that "they would never stay there again."

As the expression goes, “you cant put lipstick on a pig forever…” And  even the most brilliant hotel marketing folks can’t compensate for a hotel that is aging, crumbling and showing signs of disarray and decay. So, leverage your guest reviews to convince your owners that enhancements and property upgrades are not just imperative, but urgent, if they want to effectively compete.

Get More: What Every Hotelier Should Be Doing Before 2016 Ends


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com  

Direct Bookings, Guest Experience, hospitality, hotel marketing, Hotel Marketing Advice, Hotel Revenue, Past Guest Database

Six Things Scaring The $%#@ Out Of Hotel Marketers This Halloween

October 26, 2016 • By

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For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here is what they said:

1. Unrealistic Goals on Tight Budgets

Hotel marketers have always had notoriously full plates. Now, those plates aren’t just full – they’re stacked sky-high with multiple marketing priorities to oversee, manage and implement. This upcoming year, the number of channels, campaigns, audiences, assets and tools will only get bigger and wider. This obviously calls for more marketing dollars, more staff and more assistance, right?

Not exactly.

More and more hotel owners are holding their managers and marketers accountable for driving measurable conversions… and demand they somehow top last year’s results. Yet, those same owners are not opening their wallets any wider to fund the needed resources to reach those higher revenue targets. This leaves hotel marketers under an avalanche of pressure to produce more with less.

Read: How Much Should Your Hotel Marketing Budget Be?

2. Shrinking Margins

Growing supply, Airbnb, fewer overseas visitors and growing OTA bookings all continue to affect margins, leaving hoteliers with less net revenue each month. Hotel marketers have to step up and double down on their efforts to drive bookings from their own direct channel. Otherwise, hotel managers and asset managers will be left wondering why they’re seeing eroded margins, even as your hotel enjoys all-time high ADRs and steady occupancies. It is up to you to explain why your bookings are coming from costly channels vs direct.

3. Predicted Slowing Pace in ADR and RevPAR

While overall hotel demand in the U.S. is predicted to remain strong in 2017, increasing supply growth is projected to cause occupancy levels to begin to level off. And according to STR, lower growth in the overall economy means a noticeably decelerating pace in RevPAR as well. How will owners react to the beginning of the end of a historically successful cycle? Will hotel marketers be expected to pull rabbits out of their hats?

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4. Airbnb

After their merger, Marriott and Starwood have now become the world’s largest hotel chain with 5,500 hotels and 1.1 million rooms worldwide. However, they are still eclipsed by one other lodging giant – Airbnb, which now boasts 1.5 million listings across 190 countries. Add to that the millennial traveler’s desire for authentic and local experiences outside the traditional hotel model and now you have a force to be reckoned with.

It’s still hard to believe a guest would ever choose a room in a stranger’s house over your renovated guestrooms, valet parking, curated artwork and award-winning restaurants. But Airbnb’s appeal of "live with a local" experiences have managed to steal hundreds of thousands of room nights away from U.S. hotels. Plus, this year Airbnb advanced even more into capturing business travel bookings. BCD Travel, Carlson Wagonlit Travel and American Express Global Business Travel now integrate Airbnb For Business into their platforms.

5. The End of Rate Parity

Wait, isn’t the demise of rate parity a reason to celebrate, not cower in fear? Well, it should be. However, thousands of hotels across the country have come to rely on OTAs as a crutch for bookings so much that the fear of the unknown would overshadow any jubilation. If hotels were to eventually break free from rate parity and are suddenly handed full control of their own pricing and discounting, they’re nervous that their own lackluster marketing efforts won’t be the magic bullet they assumed it would be.

The end of rate parity is slowly approaching, with France being the first country to completely abolish the practice from its tourism industry. While no other country has taken all the steps to achieve the same, Germany and Italy have already made strides in that direction.

6. Shaky Job Security

Hotel marketers are expected to know more, do more and react faster than ever before. Hotel owners are mounting more pressure on hotel marketers to contribute their share of the revenue pie. This continued stress on marketers has resulted in an all-time high turnover rate averaging 23 months. Owners now expect bigger payoffs, with a shorter amount of time and funding. Meanwhile, hotel marketers have to fight to stay relevant by mastering rapidly evolving marketing technology, leaving them struggling to keep up, flustered and overwhelmed with an avalanche of marketing channels and tools.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com


ADR, AirBnb, hospitality, hotel marketing, Hotel Marketing Advice, Hotel Revenue, Marketing Advice, RevPar

Friday Freebie: How To Speak Up During Budget Season

October 14, 2016 • By

FridayFreebie-Tambourine

Welcome to a slightly delayed Friday Freebie (thanks to Hurricane Matthew)! Each week we share one free impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s freebie: How to ask for EVERYTHING you need to achieve your hotel’s budget goals.

Hoteliers usually only think dollar amounts when working on their budget. How much will this marketing technology cost? How much should we dedicate to advertising spend? How much will our hotel website design cost? But, here’s the surprise: you are not restricted to only asking for marketing funds during budget time!

If you need more marketing staff or outsourced vendors to help you achieve your hotel’s revenue goals, then ask for them.

If your hotel is in dire need of upgrades and updates in order to effectively compete with newer properties and win market share, then ask for them.

If you depend on another department’s performance to help you reach your targets, then ask to oversee them.

Here’s an example of what that request could look like:

“For me to achieve the revenue targets set forth by ownership… I need $_______ in funding, specific hotel upgrades to be made, and _______ new staff (contractors). Plus, I would like ________ department to report to me.”

The road to achieving your property’s revenue goals begins with your ability to ask for what you need. Show your management team that without these items, you won’t be able to deliver the results they’re looking for.

Get More: How Much Should Your Marketing Budget Really Be?


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

hospitality, hotel marketing, Hotel Marketing Advice, Hotel Revenue

The First 5 Seconds: Is Your Hotel Website Ready?

October 11, 2016 • By

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We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in the digital world is difficult. We’re up against our guests’ own smart phones, websites full of intriguing content and forever-streaming social media channels.

In fact, attention spans are at an all-time low. Recent studies have shown that because of all these tech distractions, humans now actually have shorter attention spans than goldfish! Bottom line for those of us trying to convert guests on our hotel websites? Every second counts.

There are still ways to capture attention quickly and hold it. The first five seconds on your site will determine if that person books or bounces, so you need to squeeze performance from every secondHere are the five things every hotel website must do in the first five seconds to grab and hold attention long enough to maximize your chances of conversion and revenue.

1. Load Quickly

You’ve probably experienced this yourself. If a hotel website doesn’t pull up in the same amount of time it takes to slowly blink your eyes, you think something is not only wrong with the site, but the hotel itself! The ramifications of a slow loading website are not just swift (people will abandon your hotel website if it doesn’t load within 4 seconds), but often permanent as well. Recent studies show that once a potential guest leaves your site because of slow loading, most will likely never come back. That’s a ton of potential bookings down the drain merely because it took up too many seconds to load.

One quick way to gauge and improve load times (especially for mobile) is to use Google own speed checker.

2. Clearly State Your Unique Value Proposition

The reason you’re different from your comp set has to be obvious.  Remember, you have just five seconds, so there is no time to waste in expecting the guest to figure it out on their own. Don’t hide what makes you special a few sentences down in your content or buried deep in other parts of your website. You need to offer relevance to the guest immediately.

And this principle goes for EVERY major section of your website, not just your home page. For example, if a bride-to-be clicks on one of your wedding ad campaigns, that click should lead her directly to your wedding page where she’ll immediately find exceptional photos of your best venues dressed for a wedding or reception and reasons to book her special day there, (like gorgeous ocean views, a stunning mountain setting and customized menus with cultural flavors). She should not land on your homepage, your accommodations page nor your meeting and conventions page, and be expected to find the reasons herself.

3. Be Visually Arresting

Your hotel photography should be more than just pretty pictures. They need to stop a guest in their tracks and convey your experience in a single glance. A study by the Cornell University School of Hotel Administration and Penn State’s School of Hospitality Management found that when guests research their hotel options online, they will dig deep and examine photos closely to see if the perceived experience correlates to rates.

Plus, photography has the power to change someone’s mind – for better or for worse. So, invest in a photographer experienced at shooting architecture, interior design or other hotel properties. They will know how to create stunning shots even from the most mundane of spaces.  Plus, don’t settle for a few good shots that you will use over and over. That will get old fast.  Use multiple shots from different angles to mix up your marketing pieces.

4. Establish Trust

Whether travelers notice this or not, staying in a hotel is an extremely personal experience. That’s why guests will spend time carefully reading guest reviews to see what other travelers have experienced before them. They want to know that you are what you say you are and that you’re worth their travel dollars. The best way for you to establish trust and “social validation” directly from your website is to showcase a few select TripAdvisor reviews, your magazine awards and any major industry accolades.

Again, make them relevant to the page a guest is being brought to. Your group travel page should feature awards from travel associations or agencies. Your meeting and convention pages should showcase accolades or reviews from meeting planners or meeting publications.

5. Make it Remarkably Easy to Contact You Without Picking Up the Phone

Ever get frustrated trying to find a number to call or a contact email on a company’s website whenever you have a question? Your guests hate that, too. In fact, you should assume any potential guest will have a question about a possible stay with you. So, instead of waiting for them to contact you, make their life easier by reaching out to them or offering them a method to reach out to your staff effortlessly. The best and most cost effective way to do that is through a live online chat. Chats are the most convenient form of online hotel guest service today. Not only will your guests appreciate the live interaction with a reservation agent, you’ll also be in a better position to convert that customer into a paid booking.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Booking Engine, Direct Bookings, Guest Experience, hospitality, hotel marketing, Hotel Revenue

The Pros And Cons Of Building An App For Your Hotel

October 4, 2016 • By

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Modern travelers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to booking, to experiencing and finally… to sharing. So, you need to be there every step of the way.

Hotels must embrace the mobile guest. They are not just the future for hotels, but the "here and now." And, there is no longer any viable excuse to delay offering an all-encompassing mobile presence for them. However, the question most hotels get caught up on is whether or not a custom mobile app is necessary for them to stand out from their competitors, attract more bookings and enhance their guests’ experience.

Wondering if a hotel app will pay off for your hotel or not? Here’s our take on it. 

PROS:

1. Hotel Apps Offer Guests the Ease of One-Touch Bookings

If executed well, a hotel app can offer an Uber-like experience by saving user info and payment details. By storing these items, guests will only need just a few clicks to book a room. This bodes well for the modern traveler, who are using their mobile devices more and more to make purchases and book travel plans on-the-go.

2. Hotel Apps Can Consolidate and Connect Guest Details

Imagine a portal that will track your guests’ in-house behaviors and booking habits, including if they book a spa appointment, order room service, make housekeeping requests, and book dining reservations. By tying your hotel app to your CRM or PMS, you’ll be able to collect vital intelligence that can help you appeal to similar guests, better anticipate your guests’ needs and build relevant marketing programs to upsell ancillary services during that guest’s future stays.

3. Hotel Apps Build Loyalty

A hotel app can strengthen both brand loyalty and customer loyalty. When the app is on a person’s smartphone, just its presence alone will keep your brand top-of-mind when it comes time to look for a hotel. Most importantly, a mobile hotel app is most effective when it is integrated with your guest loyalty program. Guests will be able to collect points for their hotel stays and direct bookings, which they can later convert into rewards. After checkout, the hotel can also use the app to collect reviews directly from these guests. 

A hotel app also allows your hotel to deliver delightful functions not possible with a mobile website alone, including innovations such as keyless entry, real-time service notifications, room service requests and Apple Pay. All of these extra features offer more convenience to guests and an enhanced experience that heightens their satisfaction and loyalty.

4. Hotel Apps Open Up a New Level of Guest-Staff Communication 

Hotel apps allow you to connect with your guests before, during and after their stay in a way that no other channel can. With a hotel app, your staff can respond to guests’ requests and give them real-time updates. Imagine being able to message a guest and let them know that their room is being cleaned or that room service is arriving in ten minutes. With a hotel app, your guests can also request room service, early check-ins, request their car from valet or get updated billing information.

CONS:

1. Hotel Apps Aren’t As Valuable to Independent Hotels

People consider their phone as sacred real estate and will only install apps that they’ll use frequently. A hotel app is not competing with other hotel apps for space, but rather any other app that the user finds valuable, including social media, productivity apps, games, music, etc.

Guests of independent properties will usually not see the benefit of downloading a hotel app, even if it were to make their current stay even better. The most utilized hotel apps are those that are designed for frequent visitors (ie brand loyalty members), where they can track their earned points for each stay and get personalized recommendations and offers.

2. Hotel Apps Can Be Costly and Complex to Connect to Your Current Property Systems

Creating a truly worthwhile hotel app requires a hefty investment in app development, design, technical testing, coding and content creation. Not to mention the difficulty in syncing up the app to your booking engine, mobile check-in, PMS or any on-property service and concierge functions that you currently have. While there are several app companies that offer templated formats, it is often difficult to maintain the same customization and quality as if it were created exclusively for your individual hotel.

3. Guests Prefer Mobile Sites, not Apps

A mobile hotel website is just as beneficial as a hotel app, without the hefty fees associated with app creation and upkeep. Plus, a study by ComScore found that the mobile web browser audience is TWICE as large than the audience downloading apps, and growing at a much faster pace. While a hotel app is optional at best, a mobile website is a necessity. Today, when guests are searching for hotels, some may use an OTA app, but many more simply look up hotels in a search engine, like Google, on their phone.

4. Hotel Apps Aren’t as Flexible to Different Devices and Technology Updates

Hotel apps require you to create different versions for Android and iOS devices, while one hotel mobile site is compatible across all devices on the market. The one constant in technology is change, and each year new devices are launched with new operating systems requiring app upgrades, testing, ongoing development and compatibility issues that will only pile on more headaches and investment over time.

5. Most Hotels Have Chosen Not to Create Apps

While you will hear plenty of news about major hotel brands offering innovative features with their apps (keyless entry, room selection, etc), the truth is that most hotels, even larger brands, have decided that apps are not worth the price tag and tiresome maintenance.

image2 Most hotels want to use their mobile presence to make it easier for travelers to discover them and make direct bookings from mobile devices.

However, a majority of hotel apps have serious issues with being discovered on app stores, as there are hundreds of competitors fighting for rankings. The travel section of app stores is already crowded with well-known names like Expedia, Jetsetter, Kayak, TripAdvisor and Airbnb. Most likely no one will find your app unless they intentionally type in your exact name looking for it. Even popular hotel apps like Marriott, Hilton and Ritz Carlton are missing from travel categories on app stores and are only found if you search specifically for them.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com


Business, hospitality, hotel marketing, Hotel Revenue, Marketing Tools

Friday Freebie: Woo More Wedding Business With This Simple Tip

September 30, 2016 • By

FridayFreebie-Tambourine

Welcome to the Friday FreebieEach week we share one impactful hotel marketing tactic that you can implement immediately to drive more revenue. 

This week’s freebie: Woo more brides and wedding business by ditching the cheesy stock photography and replacing them with photos of real clients and real receptions.

Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments.  In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages not to photoshoots with fashion models, but to showcase real-life wedding stories of real-life couples.

image2-2Inspire brides to book their ceremony or reception at your property by showing how other couples actually celebrated in your venue. To start, replace ALL wedding imagery on your hotel website (the ones of empty ballrooms or cheesy stock photos of happy couples). Ask your past clients if you can feature one or two images from their special day – especially ones of guests having fun during the reception and/or showcase a beautiful attribute of your property as a backdrop.

Plus, show some diversity and feature mixed-race or LGBT couples. Modern brides and grooms know a real wedding from a staged one.

Get More: 7 Ways to Attract More Weddings to Your Hotel


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Guest Experience, hospitality, hotel marketing, Meetings and Events, Millennials, weddings