It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
We call this SPAC: Simultaneous Promotion Across All Channels.
Decades before the creation of modern hotel marketing, poster designers inherently understood and integrated five key elements of successful hotel marketing.
GM’s are now holding their marketing teams accountable for contributing – in a tangible, measurable way – to revenue goals and generating leads.
Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Psychology plays a deeper role in online hotel booking decisions than you may think.
This Week’s Freebie: Use generic amenities and perks to create perceived direct booking benefits.
Let’s take a look at how hotel web design justifies higher room rates.