Tambourine

Friday Freebie: Follow These Digital Breadcrumbs To Find Out What Guests Really Want

You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.

Read More

hotel reputation management

Are comments about your hotel falling on deaf ears?

Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.

Read More

Friday Freebie: Solving the latest hotel website curveball from Google

Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:

Read More

The 10 Daily Habits of Highly Effective Hotel Marketers

Based on our 34 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:

Read More

Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

Read More

It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

Read More

Rebranding Your Hotel? Five Marketing ‘Gotchas’

These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.

Read More

Friday Freebie: How Smart Hotel Marketers Convince Owners to Reinvest

This Week’s Freebie: The most important aspect of marketing is the product itself.

Read More

Friday Freebie: Stop Giving Money Away, Kill the Promo Code Box Today

This Week’s Freebie: Stop giving away money in your booking engine… kill the promo code box!

Read More

Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)

One of the greatest obstacles to successful hotel marketing lurks within your own office.

Read More