You can easily discover what travelers are seeking in a hotel experience by listening and monitoring the right places.
Hotels take reputation management seriously when it comes to guest feedback on TripAdvisor, but often underappreciate the need to closely monitor other social media channels.
Google’s new security standards could threaten your hotel’s website traffic. Here’s how to solve the problem:
Based on our 34 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.
These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.
This Week’s Freebie: The most important aspect of marketing is the product itself.
This Week’s Freebie: Stop giving away money in your booking engine… kill the promo code box!
One of the greatest obstacles to successful hotel marketing lurks within your own office.