![are you listening to your website visitors](https://symphony.cdn.tambourine.com/tambourine-2020/media/istock-1182641010-1-6619a13acd4a8.jpg)
Guest Editor
![David Chu](https://symphony.cdn.tambourine.com/tambourine-2020/media/david-chu-1-663503c833528.jpg)
April 18, 2024
“Tired of talking about direct bookings? Me too.”
We’ve been talking about “shifting share” away from the OTAs for something like 15 years now. It’s more than a little disheartening to think that we’ll still be talking about this for another 15 years.
View Alllearn from industry leaders.
“Invest in transparency and collaboration with hotel owners.”
Steve Migliara
![Steve Migliara](https://symphony.cdn.tambourine.com/tambourine-2020/media/steve-migliara-1-1-6635043fece37.jpg)
“Loyal guests are
a force multiplier.”
Jacqui McDermott
![Jacqui McDermott](https://symphony.cdn.tambourine.com/tambourine-2020/media/jacqui-mcdermott-6601edfdd4ab4.png)
“I’m a Revenue Manager. Not a Digital Marketer. Or so I thought.”
Bob Thiraphoj
![Bob Thiraphoj](https://symphony.cdn.tambourine.com/tambourine-2020/media/guesteditorbob-65b4284a80fc3.jpg?q=2)
Flash Report
snackable insights for busy hotel marketers.
![a restaurant room with tables and chairs](https://symphony.cdn.tambourine.com/tambourine-2020/media/are-you-tracking-in-store-restaurant-visits-on-google_--65cf8a8c9dace.jpg)
February 16, 2024
Are you tracking in-store restaurant visits on Google?
For the longest time, gauging the success of restaurant campaigns relied solely on tracking website visitors, leaving uncertainty about whether they actually dined at your hotel restaurant. Google's new tool attempts to fill the gaps.
![Flash report: is your sales team leading or following](https://symphony.cdn.tambourine.com/tambourine-2020/media/flashreport-65b4343080fef.jpg)
January 29, 2024
Is your sales and catering team leading or following?
Sales and catering teams have the power to shape events so that they not only work in the best interest of the planner but also in the best interest of the hotel’s bottom line.
![gpp](https://symphony.cdn.tambourine.com/tambourine-2020/media/gpp-659c069ebbe70.jpg?q=9)
January 05, 2024
What's new with Google’s Property Promotion Ads?
Google has changed its property promotion ads. Learn how this may impact your ad performance.
by Design
behind the scenes of tambourine's creative projects.
![Drift Map - Put your hotel on the map](https://symphony.cdn.tambourine.com/tambourine-2020/media/drift-map---test-5-66296de858b0f.jpg)
March 18, 2024
Put your hotel on the map
![a collage of a man and woman sitting on a chair in a pool](https://symphony.cdn.tambourine.com/tambourine-2020/media/untitled-design-5-6581a577c5421.jpg)