According to Richard Lewis, CEO of Best Western Hotels in England, 2013 will be a record-breaking year for online bookings! Mr Lewis revealed this amazing number at a recent industry event.
Are you capturing your share of the exploding online channel?
Here’s 5 quick ways to make sure you’re getting your fair share:
- Search prominence: Almost all travel begins with search. If you’re not listed on page one of Google results for relevant key phrases (i.e: “Boston boutique hotels”), it’s time to invest in proven, long-term SEO-tactics.
- Mobile-friendly websites are essential: up to 40% of your web traffic is coming on mobile/tablet devices. If your site is not optimized for mobile, you’re losing bookings.
- Past guest reviews: consumers are deeply influenced by past guest reviews. Are you responding to all TripAdvisor comments?
- Take your best shot: online consumers are more deal-conscious than ever. Make a compelling offer to gain consideration.
- Rate parity is essential across all online channels: any rate dissonance will confuse and repel prospective guests. Make sure any discounts or flash sales are available on your website, where most consumers prefer to book directly.
The online channel is growing fast… with a little effort on your part, you can increase direct online bookings with no OTA/3rd party-commissions!
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 30-year anniversary. For more information, visit Tambourine.com.