Real SEO is about generating quality content that is unique. You’ve probably heard this before. But allow me to break it down for you. Search engine strategists have a responsibility to optimally utilize digital assets such as blogs, website copy, videos, pictures and other digital content that is created specifically for clients and spread it out over relevant websites, indexes and social media platforms so that people SEE IT, and they do this for two reasons: 1. To drive online traffic. 2. To acquire rankings.
Part 2 of Confessions of a Hotel Marketing Firm: The top ten most dangerous mistakes in hotel marketing.
After 25 years of working with hoteliers around the world, we’ve made every mistake in the book. Strangely enough, that’s why most of our clients hire us… Because we’ve made mistakes at someone else’s expense in the past, we’re less likely to make costly mistakes on their account in the future! Here’s a list of the top ten mistakes we’ve made (and corrected) that inhibited client revenue, how many are you still making?
Mobile traffic accounted for only 2.94% of web traffic in 2010. Today mobile traffic accounts for nearly 10% of web traffic according to Stat Counter. Not only does mobile traffic continue to rise year by year, so does mobile commerce. 38% of the 90 million smart phone owners have made retail purchases on their phone. These numbers are especially staggering considering that it has taken less than 5 years to get here.