Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Applaud and acknowledge your hotel staff often to amplify the guest experience.
It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings.
Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews
A study by Globoforce in 2013 found that 89% of people felt more inspired when they were told what they did right, versus what they did wrong. For your hotel to crush its revenue goals every employee should be working at their highest potential. So, dish up some praise and thanks to your colleagues often. In return, you’ll get more innovation, enhanced job performance and delighted guests.
Besides buying rewards, here are some quick and easy ways to celebrate and champion your hotel staff:
- Be quick to praise and acknowledge (both publicly and privately) a staff member’s contribution to the hotel’s success.
- Be the best listener. Don’t brush off your hotel's employees. Ask thoughtful questions, carefully listen to their responses and show an authentic interest in them.
- Be generous with your time. Make the effort to go to their department, spend time with them and keep an open door policy.