Instrumental tactics

A hotel marketing publication

hotel background on gray scale

Guest Editor

Michael Cady

July 31, 2023

There’s a difference between creating a brand and building one.

Branding is an essential part of a hotel’s success. It’s so much more than a name, a logo, and a font. Every touchpoint is an opportunity to curate a “brand experience.” 

Michael CadyCMO, Charlestowne Hotels
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Flash Report

snackable insights for busy hotel marketers.

istock 1408775753

September 08, 2023

Unlocking the Power of Microsoft Ads

With 46 million desktop searches untouched by Google and a 38% share of the market, is it time for you to start using Microsoft Ads?

google maps flash report image

August 14, 2023

The Key to Local Search for Hotel Restaurants

Uncover the simple, yet essential strategy for boosting your hotel restaurant's visibility in local searches.

a person sitting on a bench watching a sunset

July 18, 2023

The Biggest Mistakes Hotels Make in Photo and Video Production

Investing in high-quality visuals is an investment in your hotel's success for several years to come. Make the most of this investment by avoiding these common production mistakes hotels make.

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by Design

behind the scenes of tambourine's creative projects.