Instrumental Tactics
The Hospitality Marketing Publication
Learn from sales, marketing, and revenue professionals like you.
Latest Article
How native personalization replaced the pop-up
What if you could get all the conversion power of a pop-up without driving your visitors away? Native personalization is replacing pop-ups as a more seamless approach to engage users with an experience that feels natural rather than intrusive.
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Guest Editor
Learn from industry leaders
Latest Editorial
“Today's workforce is different. We need to evolve how we lead.”
“You don’t have to do it all on your own.”
Blanka Dewapura - Managing Partner & Co-Founder
Oceanid Hospitality Group
“The lines between marketing and revenue management have blurred.”
Johnathan Capps - Chief Revenue Officer
Charlestowne Hotels
“Want to improve the guest experience? Go to work every day.”
Rita Patel - Owner
Hotel Trundle
Flash Report
Snackable insights for busy hotel marketers
July 30, 2025
Why your KPIs don't match across platforms
Puzzled why your campaign numbers don't match across platforms like Facebook and Google? It’s not ...
July 09, 2025
What website accessibility overlays don’t protect you from
If you’re in the hospitality industry, chances are you’ve invested in tools or vendors promising...
May 27, 2025
Has hotel marketing forgotten about sales?
Hotel marketing teams have become laser-focused on the leisure guest. But in that pursuit, some...
By Design
Behind the scenes of Tambourine's creative projects
July 22, 2025
The branded house approach: designing trust within hotel collections
In hospitality, a strong brand identity is crucial for attracting new guests and fostering loyalty. ...
April 08, 2025
Striking a balance between art & copy
The most effective advertising strikes a perfect balance between stunning visuals and powerful copy....