Instrumental tactics

A hotel marketing publication

hotel background on gray scale
Drift Map

Guest Editor

Steve Migliara

March 14, 2024

Invest in transparency and collaboration with hotel owners.

Nothing presented in a report or heard from someone else should ever come as a surprise to an owner, whether it’s something good or bad.

Steve MigliaraSenior Vice President of Sales and Marketing Operations, CoralTree Hospitality
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Flash Report

snackable insights for busy hotel marketers.

a restaurant room with tables and chairs

February 16, 2024

Are you tracking in-store restaurant visits on Google?

For the longest time, gauging the success of restaurant campaigns relied solely on tracking website visitors, leaving uncertainty about whether they actually dined at your hotel restaurant. Google's new tool attempts to fill the gaps.

Flash report: is your sales team leading or following

January 29, 2024

Is your sales and catering team leading or following?

Sales and catering teams have the power to shape events so that they not only work in the best interest of the planner but also in the best interest of the hotel’s bottom line.


January 05, 2024

What's new with Google’s Property Promotion Ads?

Google has changed its property promotion ads. Learn how this may impact your ad performance. 

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behind the scenes of tambourine's creative projects.