Instrumental tactics

A hotel marketing publication

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Guest Editor

Michael Cady

July 31, 2023

There’s a difference between creating a brand and building one.

Branding is an essential part of a hotel’s success. It’s so much more than a name, a logo, and a font. Every touchpoint is an opportunity to curate a “brand experience.” 

Michael CadyCMO, Charlestowne Hotels
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Flash Report

snackable insights for busy hotel marketers.

istock 1408775753

September 08, 2023

Unlocking the Power of Microsoft Ads

With 46 million desktop searches untouched by Google and a 38% share of the market, is it time for you to start using Microsoft Ads?

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August 14, 2023

The Key to Local Search for Hotel Restaurants

Uncover the simple, yet essential strategy for boosting your hotel restaurant's visibility in local searches.

a person sitting on a bench watching a sunset

July 18, 2023

The Biggest Mistakes Hotels Make in Photo and Video Production

Investing in high-quality visuals is an investment in your hotel's success for several years to come. Make the most of this investment by avoiding these common production mistakes hotels make.

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by Design

behind the scenes of tambourine's creative projects.