Instrumental Tactics
The Hospitality Marketing Publication
Learn from sales, marketing, and revenue professionals like you.
Latest Article
Is your hotel website leveraging its highest converting ad placement?
A hotel’s homepage hero image isn’t just a design choice, it’s the most influential real estate on the entire website. But what happens when that space becomes smarter, more dynamic, and tailored to each visitor?
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Guest Editor
Learn from industry leaders
Latest Editorial
“Want to power your pipeline? Maybe it's time to re-prioritize.”
“It's time to bring direct booking to hotel sales teams.”
Oscar Serrano - Senior VP, Sales & Marketing
UMusic Hospitality and Lifestyle
“Real value doesn’t have to be expensive. But it has to feel meaningful to the guest.”
Saul Gonzalez Ayala - Corporate Director of Revenue Management
Pueblo Bonito Golf and Resorts
“Today's workforce is different. We need to evolve how we lead.”
Lovell Casiero - SVP of Commercial Strategies
PM Hotel Group
Flash Report
Snackable insights for busy hotel marketers
November 12, 2025
We fixed the transient problem. Now it’s time to fix group.
Hoteliers have mastered the art of direct transient bookings, but one major segment remains largely ...
October 06, 2025
What your hotel booking engine can learn from your hotel website.
For many hotels, the carefully crafted brand story told on their website comes to an abrupt end the ...
September 12, 2025
To create real value, think like a guest.
The frantic, last-minute push for occupancy often comes at the expense of a much larger prize: endur...
By Design
Behind the scenes of Tambourine's creative projects
October 03, 2025
Your phone can't do this
That constant pressure to create fresh social content is real. Posting twice a week means you need o...
July 22, 2025
The branded house approach: designing trust within hotel collections
In hospitality, a strong brand identity is crucial for attracting new guests and fostering loyalty. ...