Instrumental Tactics
The Hospitality Marketing Publication
Learn from sales, marketing, and revenue professionals like you.
Latest Article
What your hotel booking engine can learn from your hotel website.
For many hotels, the carefully crafted brand story told on their website comes to an abrupt end the moment a guest decides to book.
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Guest Editor
Learn from industry leaders
Latest Editorial
“It's time to bring direct booking to hotel sales teams.”
“Real value doesn’t have to be expensive. But it has to feel meaningful to the guest.”
Saul Gonzalez Ayala - Corporate Director of Revenue Management
Pueblo Bonito Golf and Resorts
“Today's workforce is different. We need to evolve how we lead.”
Lovell Casiero - SVP of Commercial Strategies
PM Hotel Group
“You don’t have to do it all on your own.”
Blanka Dewapura - Managing Partner & Co-Founder
Oceanid Hospitality Group
Flash Report
Snackable insights for busy hotel marketers
September 12, 2025
To create real value, think like a guest.
The frantic, last-minute push for occupancy often comes at the expense of a much larger prize: endur...
August 20, 2025
How native personalization replaced the pop-up
What if you could get all the conversion power of a pop-up without driving your visitors away? Nativ...
July 30, 2025
Why your KPIs don't match across platforms
Puzzled why your campaign numbers don't match across platforms like Facebook and Google? It’s not ...
By Design
Behind the scenes of Tambourine's creative projects
July 22, 2025
The branded house approach: designing trust within hotel collections
In hospitality, a strong brand identity is crucial for attracting new guests and fostering loyalty. ...
April 08, 2025
Striking a balance between art & copy
The most effective advertising strikes a perfect balance between stunning visuals and powerful copy....