Instrumental Tactics
The Hospitality Marketing Publication
Learn from sales, marketing, and revenue professionals like you.
Latest Article
Serious about reducing marketing costs in 2026? Start here.
Discover high-impact strategies for Tambourine customers to immediately reduce marketing and distribution expenses while boosting performance in 2026.
Read More
Guest Editor
Learn from industry leaders
Latest Editorial
“Be smart. Be fast. Be local. It’s how you win against the compset.”
“Teams don’t thrive in the gray area.”
Heather Condeluci - Vice President of Sales and Marketing
ARK Hospitality
“Want to power your pipeline? Maybe it's time to re-prioritize.”
Misty King - Director of Sales and Marketing
JW Marriott Houston Downtown
“It's time to bring direct booking to hotel sales teams.”
Oscar Serrano - Senior VP, Sales & Marketing
UMusic Hospitality and Lifestyle
Flash Report
Snackable insights for busy hotel marketers
December 02, 2025
Hospitality Trade Shows & Events in 2026
With 2026 now underway, the hospitality industry's event calendar is bustling with key global opport...
November 19, 2025
Is your hotel website leveraging its highest converting ad placement?
A hotel’s homepage hero image isn’t just a design choice, it’s the most influential real estat...
November 12, 2025
We fixed the transient problem. Now it’s time to fix group.
Hoteliers have mastered the art of direct transient bookings, but one major segment remains largely ...
By Design
Behind the scenes of Tambourine's creative projects
October 03, 2025
Your phone can't do this
That constant pressure to create fresh social content is real. Posting twice a week means you need o...
July 22, 2025
The branded house approach: designing trust within hotel collections
In hospitality, a strong brand identity is crucial for attracting new guests and fostering loyalty. ...