Instrumental tactics
A hotel marketing publication


Guest Editor

July 31, 2023
“There’s a difference between creating a brand and building one.”
Branding is an essential part of a hotel’s success. It’s so much more than a name, a logo, and a font. Every touchpoint is an opportunity to curate a “brand experience.”
View Alllearn from industry leaders.
“We need to inspire the next generation of hoteliers.”
Peter Ricci

“As independent hoteliers, independence is our superpower.”
Michelle Klein

Flash Report
snackable insights for busy hotel marketers.

September 08, 2023
Unlocking the Power of Microsoft Ads
With 46 million desktop searches untouched by Google and a 38% share of the market, is it time for you to start using Microsoft Ads?

August 14, 2023
The Key to Local Search for Hotel Restaurants
Uncover the simple, yet essential strategy for boosting your hotel restaurant's visibility in local searches.

July 18, 2023
The Biggest Mistakes Hotels Make in Photo and Video Production
Investing in high-quality visuals is an investment in your hotel's success for several years to come. Make the most of this investment by avoiding these common production mistakes hotels make.
by Design
behind the scenes of tambourine's creative projects.

August 24, 2023
Does your hotel’s Instagram grid inspire?
