Instrumental tactics

A hotel marketing publication

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Guest Editor

lori kiel headshot   2022

November 07, 2022

Find the Right Partners And Get a Great Traffic Controller

When I took over marketing at Kessler, I decided I would contract out most of our marketing, leaving my in-house team to determine the overall strategy, as well as manage and coordinate our partner’s efforts.

Lori Kiel Chief Commercial Officer, The Kessler Collection
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Flash Report

snackable insights for busy hotel marketers.

acquire new customers

October 04, 2022

Want to acquire new customers? Here are three tools to help.

Acquiring new customers is critical to any business's long-term success and growth. Here are three tools to help you acquire new hotel guests.

meetingmyth tambo website 584x342

September 16, 2022

The Meeting Planner Myth

Many meeting planners aren’t meeting planners at all. They are office admins, business owners, or team leaders. These “non-professional” meeting planners think and shop differently than the professional ones.

Are you leveraging Google's metasearch ads?

August 17, 2022

Are you leveraging Google’s metasearch ads?

Hospitality marketers have grown intimately familiar with Google search ads. But what about Google’s metasearch ads? 

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by Design

behind the scenes of tambourine's creative projects.