Instrumental tactics

A hotel marketing publication

hotel background on gray scale
Don’t overlook these two items in your 2025 budget

Guest Editor

Rita Patel

October 07, 2024

Want to improve the guest experience? Go to work every day.

I believe that being present on property every day is our competitive advantage in the marketplace. Otherwise, we risk missing those small but sometimes significant opportunities to make a lasting impact.

Rita PatelOwner, Hotel Trundle
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Flash Report

snackable insights for busy hotel marketers.

are you listening to your website visitors

April 19, 2024

Are you listening to your website visitors?

Tapping into website visitor behavioral signals can help uncover what user experience improvements can be made on your hotel website.

a restaurant room with tables and chairs

February 16, 2024

Are you tracking in-store restaurant visits on Google?

For the longest time, gauging the success of restaurant campaigns relied solely on tracking website visitors, leaving uncertainty about whether they actually dined at your hotel restaurant. Google's new tool attempts to fill the gaps.

Flash report: is your sales team leading or following

January 29, 2024

Is your sales and catering team leading or following?

Sales and catering teams have the power to shape events so that they not only work in the best interest of the planner but also in the best interest of the hotel’s bottom line.

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by Design

behind the scenes of tambourine's creative projects.