Instrumental tactics

A hotel marketing publication

hotel background on gray scale
Brightline Bahamas Takeover

Guest Editor

David Chu

April 18, 2024

Tired of talking about direct bookings? Me too.

We’ve been talking about  “shifting share” away from the OTAs for something like 15 years now. It’s more than a little disheartening to think that we’ll still be talking about this for another 15 years. 

David ChuPresident & Chief Business Officer, GAM Hospitality LLC
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Flash Report

snackable insights for busy hotel marketers.

are you listening to your website visitors

April 19, 2024

Are you listening to your website visitors?

Tapping into website visitor behavioral signals can help uncover what user experience improvements can be made on your hotel website.

a restaurant room with tables and chairs

February 16, 2024

Are you tracking in-store restaurant visits on Google?

For the longest time, gauging the success of restaurant campaigns relied solely on tracking website visitors, leaving uncertainty about whether they actually dined at your hotel restaurant. Google's new tool attempts to fill the gaps.

Flash report: is your sales team leading or following

January 29, 2024

Is your sales and catering team leading or following?

Sales and catering teams have the power to shape events so that they not only work in the best interest of the planner but also in the best interest of the hotel’s bottom line.

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by Design

behind the scenes of tambourine's creative projects.

Drift Map - Put your hotel on the map

March 18, 2024

Put your hotel on the map

a collage of a man and woman sitting on a chair in a pool

December 18, 2023

Our favorite shots from 2023