For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now.
There are many opinions on the key metrics for hotel S&M teams. And they can vary depending on your property’s location and key segments, but here are the six we recommend monitoring:
Some hotels are addicted to the bookings OTAs bring in, even when those bookings come at a high price.
For decades, hotel marketers have used acronyms like Revpar, ADR and AOR to gauge the health of their business. But recently, a new acronym has emerged that directly impacts all the others… CRO, or “Conversion Rate Optimization.”