Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week’s Freebie: What’s working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.
Want to widen your revenue opportunities with corporate guests and meeting attendees?
Voice is a big part of the future of online search and plays an important role in your hotel website design.
Take a page out of the luxury segment playbook and drive bookings with health and wellness experiences.
Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes:
The guest experience is a critical component of driving loyalty and guest satisfaction.
There are a number of proven elements that when applied consistently, can transform a hotel website into a true market killer.
Use photos of actual previous events to showcase and sell the group experience at your property.
Drive more group sales by making sales everyone’s responsibility.
To meet revenue projections and outperform their comp set, smart resort marketers focus on these 10 things: