Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.
This Week’s Freebie: Convince more happy hotel guests to leave good reviews by reminding them at several touch points.
See those guests who wrote a TripAdvisor review of your hotel?
They make up a teeny, tiny percentage of guests who actually stayed with you. They represent the few who either remembered to leave a review OR felt compelled to because of an extraordinary experience (or a horrible one).
Now, imagine how much better your TripAdvisor rankings would be if more happy and satisfied guests wrote a review of their stay. The good news: It only takes a simple reminder.
Stop leaving your guest reviews to chance. Here are a few ways to gently remind your guests to share their experience on TripAdvisor:
Post Stay Emails
Every hotel should have an automated process that emails every guest asking for feedback after the guest checks out. And don’t be afraid to put a link leading directly to your TripAdvisor profile. This will likely increase the overall number of reviews you accumulate and show your commitment to transparency!
Approach Your Social Advocates
Turn to your hotel’s brand advocates – those who have posted to Instagram, Facebook and Twitter before. Research shows that hotel properties that reach out to their loyal guests to build up reviews will see not only higher rankings, but increased online sentiment.
Remind Guests During Their Stay, Not Just At Check-Out
If your staff hears a guest complimenting the hotel in any way, have them encourage the guest to share that tidbit in a review.
Place Your TripAdvisor Link In Your Email Signature
Any email you send to guests or to whoever else, should have a link to your TripAdvisor profile.
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com