Welcome to the Friday Freebie! Each week we share one free, impactful hotel marketing tactic that you can implement immediately to drive more direct bookings.
This week’s freebie: How to convince business travelers to stay longer with a targeted bleisure offer:
Of all three travel segments that bring dollars to your property, the corporate market holds the most year-round promise. Corporate travel is often the most dependable year after year, and business guests tend to spend more at your property since they get reimbursed for most of their costs.
Want more corporate business? Convince your business travelers to extend their stay even longer, and even invite their family!
Here’s one way to do it:
Create an offer solely for business travelers that extends the corporate rate a few days before and after their reservation. Then, consider adding on simple perks during those extra days that address “bleisure” needs such as complimentary breakfast, a late check-out, passes to a nearby gym (if your property doesn’t offer a fitness center) and a calendar of unique/authentic local events happening nearby.
Once the offer is created, use your CRM system to share the offer with all guests marked with corporate rate codes in your PMS before their stay. Include the offer in their pre-stay email, remind them at check-in and if possible… leave them a note during their stay.
Get more tips on how to urge business travelers to extend their stay: Turning Business Into Pleasure
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com