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travel

6 Ways Hotel Marketing Can Generate More Leads for the Sales Team

July 18, 2017 • By

Hotel marketing teams need to improve their support of group sales.

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Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to generate their own leads. Hotel marketers often ignore the need to boost their hotel’s revenue by accelerating the number of incoming sales leads.

As a result, hotel marketing departments usually stick to what they know: marketing only to leisure travelers.

Let’s change that. 

There are several smart ways for hotel marketers to generate more group business for their hotel and champion the sales teams’ efforts. It simply takes using the hotel marketing strategies you already know and use… and finessing them for the meetings market:

1. Be Accountable: Carry a Quota

What?!

Marketing people carrying a quota?

While this may be a strange and radical concept among hotel marketers, other industries (i.e. Silicon Valley software companies) have been assigning lead generation quotas to marketing teams for many years. Asset managers and property owners no longer want to hear about “branding initiatives” or logo colors… they expect their hotel management firm’s marketing team to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

Quotas for marketing teams can be memorialized in terms of leads or actual closed deals generated by leads driven by the marketing team. And marketers often receive bonuses based on their performance against their quota.

Hotel marketers need to remember that having a quota is not only a burden, but also an opportunity: if they hit their assigned lead generation targets, they increase their value in a demonstrably important way to their management and can ask for compensation increases as a result!

2. Consistently Communicate with “HVTs”

Every hotel should have a Top 100 list of “high value targets.”

Most hotel sales teams already work with a company like Knowland to access groups market intelligence to identify the most relevant group opportunities for their location and venue size. But the hotel marketing team should ensure these HVTs are loaded into a simple CRM platform in order to send out a steady stream of entertaining, engaging and useful stories, photos and videos that will help meeting planners do their jobs when planning a meeting in your destination and beyond.

Meeting planners love to book venues they trust. And one way to build trust is by communicating consistently in a selfless, helpful way. Hotel marketers should deploy a steady “drip” of stories, photos and content that helps prospects understand the destination better and do their job more effectively.

But under no circumstances should the content be self-serving!

Your content “stream” does not have to be restricted to email or digital content. Direct mailing personal notes and helpful material often breaks through the clutter and differentiates you from the thousands of emails your prospects receive each week!

Creating this cadence of content will establish you and your property as a trusted resource and position you as THE leader in your destination!

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3. Empower Sales with Marketing Automation

You’ve already been using marketing automation to boost leisure business for several years, from post stay surveys to reservation recovery emails. Now, you can use the same principle to be a catalyst for driving meetings and events to your hotel. By placing a piece of code (provided from your marketing automation vendor or hotel marketing agency) into your website, you can monitor whenever one of your sales team’s key group business targets visits and explores your meeting pages.

Plus, your marketing automation software will be able to determine what the planner’s interests are by following their clicks. Did the planner spend more time looking at breakfast catering menus? The section on government meetings and per diem pricing? Or, watch a virtual tour of your largest ballroom? You can then provide this data to the sales team and enable them to craft relevant messages and offers to match planners’ exact event needs.

4. Stay Top of Mind with Retargeting

Keep your hotel top-of-mind with meeting planners who visit, then leave your hotel website’s meeting pages. If a meeting planner goes to your website, clicks around and leaves without submitting an RFP, set up retargeting display ad campaigns to follow them online and remind them what makes your venue a remarkable option for their group.

5. Create Compelling Destination Content

Establish your hotel and its sales team as meeting industry thought leaders in your city by creating helpful, info-tainment content. This will position your hotel as being the most experienced property to host meetings and events in your destination.

For Example: 5 Distilleries For Groups To Experience True Louisville Bourbon, 10 Waterfront Teambuilding Activities in Long Beach, or Most Unique Group Tours in Philadelphia. You can also take content you’ve already written for the leisure audience and customize for the groups market by giving it a meeting and events ‘spin.’

Then, pay to publish these into the LinkedIn newsfeeds of meeting professionals. Post these onto your hotel’s own meetings and events blog or repurpose this as content for upcoming sales newsletters (See #2 & 3 above).

6. Optimize Your Website for Meeting Planners

This is your main marketing vehicle, so don’t solely cater to leisure guests here. Pack your meetings and events section with all the resources that meeting planners need. Our latest meeting planner survey revealed that planners wanted relevant sourcing tools that could be downloaded directly from hotel websites, including photos of past events, floor diagrams, room measurements, capacity charts, testimonials, and 360-degree venue tours.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

5 Things Hotel Marketers Are Celebrating This July 4th

July 3, 2017 • By

Hotel sales and marketing pros have a lot to be happy about this year.

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This Independence Day, hoteliers are not only celebrating a long weekend bustling with holiday travelers, but all the other indicators that prove there are more sunny skies ahead for the industry:

1) A Winning Trifecta: Thriving Group Business, Stable Economy & A Positive Hotel Market 

The hotel industry’s up cycle has exceeded expectations. Occupancy rose 1.5 percent, driven by an increase in demand of 3.4 percent. ADR increased 2 percent and RevPAR rose by 3.6 percent – making May 2017 the 87th month of consecutive RevPAR growth.

Even after two months with a declining pipeline of new rooms, the number of new room construction reached 192,000. This is a small increase (April 2017’s count was 189,000) and shows that the pipeline of new construction is flourishing, but at a slower pace.

Most of the new construction focuses on select-service hotels without substantial meeting space, which is a boon for hoteliers overseeing full-service properties who continue to see an uptick in their booking pace as large groups compete to lock in venues.

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2) Owners’ Investment in a Remarkable Product

You can be out-of-this-world creative. You can have the wittiest, most clever and memorable hotel marketing concept. You can even have a generous hotel marketing budget to pay for massive exposure in front of all the right audiences.

Yet, all of that means nothing without a truly differentiated hotel product.

If your property is providing a lackluster experience with frayed edges, outdated décor, and musty smells, no amount of brilliant marketing can save you from the downward spiral of lost revenue.

New hotels with bold concepts and fresh guest experiences are springing up in all directions, so hotel owners need to invest in their properties to keep up with modern expectations. Thankfully, more and more hotel owners are realizing that the best hotel marketing investment they can make is in enhancing their property, the experience and the service.

3) The Lowest Summer Gas Prices in Years

The start of summer is not normally a time for low gas prices, since so many people are taking to the road and creating demand. However, with the recent drop in oil costs, travelers are elated to find some of the lowest summer prices at the pumps for the first time in 12 years. In fact, this holiday weekend’s prices could be the lowest 4th of July gas prices since 2005. According to AAA, gas prices have been falling every day since June 2nd and are expected to keep dropping. Consider us pumped for all the road travelers ahead.

4) Expanding Awareness of Book Direct Benefits

Fueled by affordable digital marketing tools and increasing comfort in deploying them, hotel marketers are feeling more confident and emboldened to push for direct bookings instead of relying on OTAs to fill their rooms.

In April, Hyatt Hotels became the latest brand to offer a discount to guests who book directly from the Hyatt website, following similar programs by Marriott International, Hilton Worldwide and Starwood Hotels & Resorts. These moves by the major chains are heightening public recognition of the benefits of booking direct and are chipping away at the myth that OTAs save money. With the stage set by industry titans and all the advanced marketing tools and metrics available to hoteliers, we expect this momentum to continue to swell.

5) Social Media Evangelists

Hotels now have small, private armies of unpaid marketing staff: guests who Instagram, Snap, Facebook and Tweet while eating breakfast in bed, lounging by the pool, and watching the sunset from their balconies. Each post boosts awareness for your hotel and bolsters your hotel’s reach… all without your staff lifting a finger or spending a dime. And, even after checking out, guests continue to post photo albums and videos of their vacations.

When guests gush about their travels, they’re creating content that is hotel marketing gold. You can even easily discover and collect Instagram photos posted by your guests using a tool like our new Tout.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Briefcases to Suitcases, Compel Business Travelers to Stretch Their Stays

June 30, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie: Compel corporate guests to extend their stay by creating a targeted ‘bleisure’ offer.

Out of a hotel’s three primary market segments, corporate clients often produce the steadiest stream of room nights AND add-on revenue throughout the year. And better yet…. free-spending corporate travelers alo tend to spend more on dining and other ancillary products (since they are reimbursed by their companies).

Amplify your revenue opportunities with corporate travelers by compelling them to add on leisure days to their stay.

Here’s One Way to Encourage Them to Stay Longer:

Create an exclusive offer only for corporate guests that extends the corporate rate a few days pre- and post-reservation. Add perks during those extra days, such as complimentary bike rentals, late check-out, discounted passes to a family-friendly attraction, free parking or complimentary breakfast. Include a link to a calendar of fun local events happening before, during, and after their original stay.

Share this offer with corporate guests a few times leading up to their stay. Include it in the pre-stay email, at check-in… or leave a note during their stay.

Get More: Turning Business Into Pleasure


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Do This to Improve Organic Results

June 23, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one free impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie: Improve organic search results by positioning your hotel as the epicenter of your destination. 

Today’s travelers are investing in authentic, intimate experiences that immerse them in the local life and culture. They’re hungry for insider secrets and seeing parts of a city that travelers usually don’t get to see, not just the big-ticket attractions.  And, they’re looking for a hotel that will give them front-row seats to all of that.

When they start researching hotel options online, they don’t start with ‘your hotel name.’ Instead, they’ll use search terms such as:

“hotels near Santa Monica beach”

“Santa Monica pier hotels”

“hotels on third street promenade Santa Monica”

In short, travelers prioritize the destination first, and hotels second.

One smart way to capture more online views and come up in more search results is to boost the destination content on your website.

Here are some tips:

  • Don’t simply use your destination pages as a directory of major local attractions. Include lesser-known must-see local spots and write short relevant descriptions for each.
  • Share insider tips for exploring the city.
  • Target long tail search queries by including content that answers common travel questions. A hotel site is more likely to rank for long tail search terms that have less competition and will see a rise in user engagement.
  • Include distances from your hotel.
  • Showcase loved-by-local coffee shops, boutiques, restaurants located in your neighborhood.
  • Include seasonal suggestions, including ‘Holiday activities in Boston’ or ‘Summer activities in Breckenridge.’
  • Keep up a destination calendar of fun neighborhood events that can offer visitors a taste of local life.

Get More: Want More Hotel Revenue? Start Selling Your Destination


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Market Specifically to This Affluent Niche: LGBT Travelers

June 2, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie (in honor of LGBT Pride Month): Attract LGBT travelers, a lucrative market segment, with specific hotel marketing tactics. 

Over the past few years, LGBT travelers have entered the mainstream for progressive hotel marketers everywhere. According to a survey by Community Marketing, Inc., which researches LGBT travelers and helps travel brands understand and reach out to this market, having a LGBT-friendly reputation is one of the top three factors gay or lesbian travelers consider when choosing a hotel.

Marketing to a gay and lesbian audience doesn’t require a separate micro-site or obnoxiously proclaiming “We’re gay friendly! Book here!”

Instead, the key is to be sophisticated and subtle. Include this market seamlessly into current marketing campaigns with these easy moves:

  • Include relevant images of same-sex couples in marketing materials.
  • Include same-sex couples images in your wedding section.
  • Include social proof: relevant testimonials or awards from relevant publications.
  • Create packages incorporating experiences from your destination’s LGBT neighborhoods like Seattle’s Capitol Hill, New York’s Chelsea, Miami’s South Beach, and San Diego’s Hillcrest.
  • Create June packages for LGBT Pride Month.
  • Partner with gay-friendly bars, restaurants and other establishments.

Get more: Hotels Rolling Out the Rainbow Carpet for LGBT Travelers


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

The 5 Dumbest Hotel Website Design Mistakes

May 30, 2017 • By

Hotel website design is much more than pretty pictures…

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Excuse us for stating the obvious: but of all the hotel marketing tools and tactics that exists today, nothing will ever be more vital and essential to your hotel’s success than your own direct booking website.

Yet, despite its monumental importance, we still see hotels making these same five catastrophic website mistakes that end up costing them thousands in lost  revenue.

1. Letting it Stagnate

Remember when websites used to be static online brochures?

Those days are long gone, friends.

Not only is your website the first impression of your hotel and your brand, it’s at the core of every hotel marketing strategy and direct booking effort. Almost every marketing campaign or tool flows from it or to it: your advertising and retargeting efforts, all of your inbound marketing leads, your SEO, your hotel PPC campaigns, your ROI reporting and more.

Treat your hotel website as a software application, not a brochure. 

Your amenities, browser standards, email capture forms, booking engine widget integrations and online plug-ins (like live chat) change all the time… and so must your website. If your hotel website is stagnant, chances are your direct booking flow will be as well!

2. Lack of Visually Arresting Imagery

It takes mere seconds to make the wrong first impression.

Have lackluster or outdated photos on your website?

People will automatically assume that your hotel is also lackluster and outdated. Studies show that hotel photography has the power to change a guest’s mind – making them consider a property that before was not in the running or to drop a hotel they were once interested in. Photos aren’t just pretty pictures, they matter to your bookings and your bottom line.

So, dump all the stock photography, delete your old images and establish higher standards for all new photography. Hire a photographer with an established portfolio of hotel or architecture work. Then, dip into your most valuable photographer pool – your own guests. Your guests are Instagramming their favorite moments from their trips, and some are pretty stunning!

3. Failure to Display Social Validation

Guests will always trust other guests over you.

So, you need to harvest the experiences of past guests to sell for you. This means displaying your property’s accolades, magazine awards and other recognizable trust marks prominently on your website, so that guests will immediately see that your hotel is a trusted, proven player. Also, be sure to showcase compelling guest reviews that sum up the best of your hotel experience.

In marketing, this tactic is called social proof. It basically tells potential guests, “Other travelers stayed at this hotel and loved it. You will too.” You can also use social proof to validate your hotel’s value to meeting planners and win more group business.

4. Missing a Meaningful, Local Story

Modern travelers are driven to book based on what lies outside your hotel walls, not just what’s inside. They want to experience your destination like a true local and crave front-row access to cool discoveries and remarkable experiences unlike anything they can find at home.

So, your website should not only focus on your property; It should share the spotlight with your destination.

Your hotel website should position your property as the epicenter of your destination.

You need to show what experiences guests can look forward to and which are within reach. What cool wine bars or quirky, local coffee shops are within walking distance? What local secrets can your staff share? What should guests know about your immediate neighborhood?

The best hotel websites promise to change the viewer’s perspective on the destination and enrich their lives.

5. Absence of Key Tech Tools

As stated in Mistake #1, your hotel website should never be a stagnant marketing piece that sits still looking pretty. It is the dynamic centerpiece of all your hotel marketing efforts and should be powered with critical technology that amplifies its capabilities. Today, there are a number of technology plug-ins (more affordable then ever) that enable hotel marketers to maximize every click and visit and reap as much revenue as possible.

Some of the tech add-ons we recommend are built-in reservation recovery, live online chat, meeting/group lead tracking technology, ROI tracking, schema integration for SEO, and call tracking.


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Do This to Turn up the Heat on Summer Bookings…

May 26, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

This Week’s Freebie: Rake in more summer bookings by building a tiered minimum stay promotion leveraging your onsite amenities, instead of simply handing out summer discounts. 

The good news: Today launches the unofficial start of summer.

Even better news: Millions of travelers are pulling out their credit cards and packing their bags for summer vacays.

But, don’t rejoice just yet.

The competition for summer travelers is fierce and hotels will be pumping out summer discounts in every direction to get their attention.

Our advice?

Hold back from joining the pack and giving out those standard 10-15 percent discounts. They’re boring and your compset is probably doing the same thing. To get the most revenue out of this summer season, you need to stand out in the sea of summer sameness.

Here’s how to do it:

Create tiered minimum stay promotions using your onsite amenities as incentives for longer stays. Start off with small, no-cost add-ons, like free late checkouts or early check-ins. Then, increase your offerings with each day added onto the reservation. These can include room upgrades, free parking, free bike rentals, dining credits, spa credits, tickets to local attractions, etc.

The best part is, unlike straight price discounts, these value-ads strategically help you drive incremental revenue by enticing guests to stay longer and spend more money at the restaurant or spa, which they may not normally do.

Get more: Put Some Sizzle In Your Summer ADRs 


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Nudge Your Happiest Guests to Leave a Review

May 19, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Convince more happy hotel guests to leave good reviews by reminding them at several touch points. 

See those guests who wrote a TripAdvisor review of your hotel?

They make up a teeny, tiny percentage of guests who actually stayed with you. They represent the few who either remembered to leave a review OR felt compelled to because of an extraordinary experience (or a horrible one). 

Now, imagine how much better your TripAdvisor rankings would be if more happy and satisfied guests wrote a review of their stay. The good news: It only takes a simple reminder. 

Stop leaving your guest reviews to chance. Here are a few ways to gently remind your guests to share their experience on TripAdvisor:

Post Stay Emails
Every hotel should have an automated process that emails every guest asking for feedback after the guest checks out. And don’t be afraid to put a link leading directly to your TripAdvisor profile. This will likely increase the overall number of reviews you accumulate and show your commitment to transparency! 

Approach Your Social Advocates
Turn to your hotel’s brand advocates – those who have posted to Instagram, Facebook and Twitter before.
Research shows that hotel properties that reach out to their loyal guests to build up reviews will see not only higher rankings, but increased online sentiment.

Remind Guests During Their Stay, Not Just At Check-Out

If your staff hears a guest complimenting the hotel in any way, have them encourage the guest to share that tidbit in a review.

Place Your TripAdvisor Link In Your Email Signature
Any email you send to guests or to whoever else, should have a link to your TripAdvisor profile.

Get more: Want Better TripAdvisor Rankings? Do These 3 Things


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Do Hotel Sales Teams Have a New Secret Weapon?

May 16, 2017 • By

Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business.

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Marketing automation technology is one of the biggest advancements in the marketing world over the last ten years.

And hotel marketers were among the early adopters.

The vast majority of hotels use basic forms of marketing automation to improve relationships with leisure segment guests: automatic booking confirms, post stay surveys and reservation recovery emails have been deployed by hotel marketing departments for many years.

But now, thanks to new, more affordable and simplified software, marketing automation could very well be your group sales department’s new best friend and the catalyst for driving more meetings and events to your property. 

Marketing automation can send the right message at the right time to the right meeting planner or group lead. And keep your sales team informed as your target prospects engage with your website and marketing materials!

First, here’s a simple explanation of how marketing automation works for hotel sales and marketing departments:

1. A small piece of code from your marketing automation vendor or agency is embedded in your hotel website’s code. This code allows your marketing automation platform to monitor every visitor who comes to your direct hotel website.

2.  Each visitor’s behavior, actions and referral source is now tracked, collected and viewable via your marketing automationplatform.

3. You can trigger automatic actions to occur when a visitor or lead meets a specific condition. This can be anything from an emailbeing sent, a retargeting ad being delivered or an alert being sent to a salesperson.

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Now, let’s take a quick look at a few of the specific things marketing automation can do to accelerate group revenue:

1. Engage New Group Prospects

Once you get a meeting planner’s email address (usually submitted via an RFP form), marketing automation can ensure that every new lead receives an instant personalized response. Surveys have shown that a surprising number of inbound leads are often ignored… simple marketing automation eliminates this risk by sending these new leads a welcome email that summarizes your hotel’s entire group experience, gives them easy links to see venue photos and images of past events, contact information and bios of sales managers, sample group itineraries, virtual venue tours, etc.

The purpose of this email is to give the meeting planner a reason to interact with your website. From there, marketing automation tools can track their behavior on your website and collect data to refine future campaigns.

2. Create a Steady Drumbeat of Awesomeness

Meeting planners love to book venues they trust. And one way to build trust is by communicating consistently in a selfless, helpful way. Hotel marketers can use marketing automation tools to establish a steady “drip” of stories, photos and content that helps prospects understand the destination better and do their job more effectively. But under no circumstances should the content be self-serving!

Your content “stream” does not have to be restricted to email or digital content. Direct mailing personal notes and helpful material often breaks through the clutter and differentiates you from the thousands of emails your prospects receive each week!

Creating this cadence of content will establish you and your property as a trusted resource and position you as THE leader in your destination!

3. Segment Messages By Group/Event Type

Based on where meeting planners are located and/or what they click on in your onboard/welcome email (and subsequent visits to your hotel website), marketing automation software can determine if they are planning a family reunion, a corporate retreat or a large customer conference. Were they looking at a virtual tour of the largest ballroom? Or, spending a lot of time on the activities pages?

Marketing automation can separate each prospect into smaller buckets and send more customized marketing campaigns with relevant images and copy that match their interests.

4. Perfect Timing…

Meetings and events often follow a pattern throughout the year. For example, many associations generally hold annual conferences in the fall or winter. Meanwhile, the more price-sensitive SMERF market (social, military, educational, religious, fraternal) tend to meet off-season (usually holiday months or summer) when there are more discounts to leverage. Marketing automation can schedule campaigns to be released at the right time, with season-specific images and copy, to target group planners way in advance leading up to their site selection.

Even better, marketing automation enables hotel marketers to send increasingly specific messages as each prospect’s behavior intensifies. For example: if one of your meeting planner leads spends 20 minutes on your website two days in a row, she probably should receive different (and more urgent) calls-to-action than the planner who has not visited in months!

5.  Retarget

Retargeting is another form of marketing automation used by many hotels to drive leisure business from consumers who have visited the hotel website before. Similarly, if a meeting planner’s visit to your hotel website doesn’t result in an RFP, you can set up retargeting advertising campaigns (typically through display ads) to follow them and remind them what makes your venue a viable option for their group. The idea is to stay top of mind and get them back onto your site, so that you’ll have a second chance of converting them. You can make your retargeting efforts even more effective by personalizing each with the information you have already collected, for example: dynamically populating your retargeting ads with the actual event dates provided by the prospect.

Have questions about using marketing automation for your hotel sales department? Ask us… we love to talk about this stuff!


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Want More Weddings? Get Real…

May 12, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Attract more wedding business by sharing real-life wedding stories on your hotel website.

Modern brides, like today’s travelers, are obsessed with authenticity.

Today, they’re inspired by the genuine images, videos, and opinions of other brides and newlyweds, not photo shoots with models.

And smart hotel marketers have taken notice.

Instead of expensive staged photo shoots or using stock photos, many hotels are now showcasing more real-life past events, displaying the food, dresses, décor, etc. from successful weddings at the property.

Most previous brides will be thrilled to be featured in your materials, so follow-up with them or the wedding photographer for permission. Or, use one of the latest social media capture tools to locate, capture and license actual wedding photos shot on your property… these can provide you with a deep archive of authentic wedding photos for your hotel website and other event marketing collateral.

Get more: 7 Ways to Attract More Weddings To Your Hotel


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com