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We Need to Talk About Hotel Marketing Metrics

September 19, 2017 • By

We’ve outlined 5 popular marketing KPIs that are currently distracting you from what really matters. Read More »


advertising, Booking Engine, Business, Digital Marketing, Direct Bookings, Google, Guest Experience, hospitality, hotel marketing, Hotel Marketing Advice, Hotel Marketing Mistakes, Hotel Marketing Tools, Hotel Revenue, Hotel Sales, Market Research, Marketing Advice, Marketing Blog, Marketing Metrics, Marketing Mistakes, Marketing Tools, MCPB, Online Bookings, Online Marketing, OTA, Reputation Management, Revenue Managers, Revenue Variance, RFP (Request For Proposal), RFPs, ROI, SEO, social media, Social Media Management, Uncategorized

An April Fools Guide to Hotel Marketing

March 30, 2015 • By

Every year, on April 1st right around 10am, my wife will call to tell me we won the lottery! Or that she is pregnant. Or that the neighbors have opened a drug rehab facility next door. After nine years, I’m ready for her April Fools’ Day antics! April 1st can be fun, but it can also […] Read More »


Comp Set, Direct Booking, Direct Bookings, Direct Revenue Ratio, Marketing Budget, Online Review Strategy, Sentiment Score, social media