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We Need to Talk About Hotel Marketing Metrics

September 19, 2017 • By

We’ve outlined 5 popular marketing KPIs that are currently distracting you from what really matters. Read More »


advertising, Booking Engine, Business, Digital Marketing, Direct Bookings, Google, Guest Experience, hospitality, hotel marketing, Hotel Marketing Advice, Hotel Marketing Mistakes, Hotel Marketing Tools, Hotel Revenue, Hotel Sales, Market Research, Marketing Advice, Marketing Blog, Marketing Metrics, Marketing Mistakes, Marketing Tools, MCPB, Online Bookings, Online Marketing, OTA, Reputation Management, Revenue Managers, Revenue Variance, RFP (Request For Proposal), RFPs, ROI, SEO, social media, Social Media Management, Uncategorized

Why Are So Many Flagged Hotels Taking Marketing Into Their Own Hands?

December 14, 2015 • By

Your brand marketing team handles hundreds of properties and simply does not have the resources to do any significant targeted hotel marketing that specifically tells your unique story, reaches your key target markets or quickly helps you overcome periods of booking weakness. Read More »


advertising, Brand Story, Business, Digital Marketing, Hotel Marketing Competitors, Marketing opportunities, Marketing Plan, Website

What Can a British Knight Teach Us About Hotel Marketing?

April 28, 2014 • By

No British cyclist had ever won the Tour de France, but as Director of England's cycling team, that’s what Brailsford set out to do. His approach was simple: He came up with an idea he called: “the aggregation of marginal gains” whereby his riders would try for a “1 percent margin for improvement in everything they do.” Read More »


advertising, destination marketing, hotel marketing, marketing, search engine optimization, Travel