Tambourine Unveils Reserv Encore: Frictionless Hotel Booking Experience
Tambourine, the global leader in hospitality marketing technology, today announced the launch of Encore, a new, streamlined hotel booking engine user experience.
Encore marks a major milestone for the Reserv by Tambourine (formerly ReservHotel) booking engine, as it includes a comprehensive redesign of the consumer-facing user interface.
Tambourine acquired Reserv in August 2024 with a bold vision: to reimagine the hotel booking experience. Encore is the first meaningful step toward bringing that vision to life. Encore provides a faster, more elegant, and optimized booking experience across all devices.
“Encore is more than a design update — it’s a statement about where hotel ecommerce is going,” said Rafael Cardozo, CEO of Tambourine. “After years of collaboration with our clients, we’ve seamlessly paired form with function to create a booking experience that is frictionless at every step, offering an effortless journey from start to finish.”
Key enhancements include:
Greater Usability and Brand Clarity
- Sleek, modern interface with simplified color palettes
- Fully optimized for mobile-first browsing
- Smarter room layouts: choose from Stacked or Spotlight view
- Intuitive calendars and promo code entry
- Sharper layouts for offers, room photos, and add-ons
Speed, Performance, and Protection Upgrades
- Faster load times and improved backend response speed
- Accessibility guaranteed: hotels are fully indemnified
- Optimized mobile performance and download speeds
- Distraction-free design to guide users toward booking
Higher Converting Features and Layouts
- Nested multi-rate layout for smarter rate and room display
- Dynamic upsell modules for add-ons and upgrades
- Simplified checkout with a redesigned summary view
- Revamped confirmation pages and emails to drive post-booking engagement
Conversion Rate Optimization Built-In
- Built-In UX monitoring for rage clicks, scroll depth, and conversion
- A/B layout testing for ongoing conversion rate optimization
- Continuous content optimization across devices
Encore is set to launch for existing clients in Q3 and Q4 of 2025, representing a major step forward in Tambourine’s vision for a seamless path to purchase.