Marketing is the growth engine.
Powered by artists, analysts, and engineers. Felt in every department across the org chart.
Website
Trusted by Independent Hotels & Global Brands.
Beautiful, intuitive design paired with industry-leading data security, privacy, and accessibility built-in. These are the signature features of a Tambourine website. That’s why a Tambourine website is trusted by more independent hotels in the United States than any other. It’s also why global hospitality brands continue to choose Tambourine’s platform to develop future-forward digital experiences and products.
Booking Engine
A Booking Engine Should Be Built In. Not Bolted On.
A seamless e-commerce experience that brings the hotel website and booking engine together on a single platform. That means no disconnect between inspiration and reservation, no handoff to a separate technology provider, and no opportunity for the guest to fall out of the booking journey. The Tambourine booking engine is designed to improve conversion while giving hoteliers greater control over their most valuable direct channel.
Performance Media
Fill the house. The whole house.
New media is forcing hotel marketers and revenue managers to get in the same room and stay there. Tambourine’s unique, segment-based approach to media planning and budgeting for hotels helps marketing and revenue teams eliminate overlapping strategies and execute across a nearly unlimited selection of media channels. Want to impact last minute bookings or leverage new technology to fill gaps in group bookings? That’s exactly what we’re here for.
Never Underestimate The Power of Email.
Email is one of the few marketing channels that touches nearly every relationship a hotel has with its guests. From the first offer that sparks interest, to the campaign that drives a booking, to the message that nurtures a lead, supports a stay, or helps your marketing teams understand guest sentiment, every send has a job to do.
Analytics
The Performance Reporting Studio.
What does it take to create a meaningful marketing report? It’s simple: a data warehouse for storage, a data architect to build and maintain your data, a platform for data visualization so you can share and make sense of that data. And finally, a marketing team to help you identify gaps and opportunities month after month.
AI Visibility
AI Visibility Starts With Strong SEO Foundations.
AI search may be new, but the principles that make a hotel discoverable haven’t changed as much as the technology has. Search engines and AI platforms still need clear, authoritative, well-structured information to understand a hotel, its offerings, and its place in the market. Tambourine builds on the SEO foundation hotels have relied on for years, while expanding it for the way travelers increasingly discover and evaluate properties through AI.
Branding
Welcome to the Hospitality Brand Studio
Creating a brand is one thing. Executing a brand is another thing entirely. That’s why owners, operators, and artists of all sorts look to Tambourine to guide them through each phase of development. First to ideate a story and visual identity. And then to translate that delicate new brand across dozens of meaningful marketing touch points.
Content
They were right all along. Content is king.
One great photo can improve click-through rates on your digital ads. One great photo can raise conversion rates on your hotel website. If just one bride is swayed to spend $50,000 because a photo helped her better visualize her special day, you’ve just paid for the entire shoot and then some. Great marketing is powered by great assets. Websites, social media, print ads, banner ads—they all rely on high-quality photo and video assets to bring your brand story to life.
Social
Think outside the post.
Social media marketing budgets have quadrupled over the last ten years, but revenue from social media has remained largely stagnant. And for many hotels, that revenue is nearly impossible to prove. We think it’s high-time the hospitality industry re-imagined social media. And we aim to lead the charge.
Reputation
Reputation Matters More Than You Think.
A hotel’s reputation powers buyer decisions at every phase of the buy cycle. Hotel reviews and review responses power the information surfaced during AI discovery, while continuing to directly influence buyer decisions on the OTAs. The Tambourine Guest Management Platform helps hotels monitor guest feedback and then turn that feedback into meaningful action through sophisticated case management and messaging tools.
