Tambourine Eliminates Pop-Ups with Native Website Personalization

Tambourine, the Fort Lauderdale-based digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has unveiled its latest innovation: Native Website Personalization, an integrated personalization solution designed to replace outdated pop-ups with a modern, seamless messaging system.

Built natively into the Symphony Hotel Marketing Platform, Tambourine’s hospitality-first CMS, Native Website Personalization empowers hoteliers to deploy dynamic content and promotions without disrupting the guest journey.

“Personalization is a powerful marketing tool, but pop-ups as the mechanism for delivering website personalization have always been a half measure. Pop-ups are known to frustrate users because they prioritize the delivery of an offer over providing a seamless user experience,” said Thomas McDermott, CMO at Tambourine.  “We’ve all experienced the frustration of having to click out of three pop-ups before you can take action on a hotel website. Native personalization is born out of a desire to give guests a better experience while preserving the hotel’s ability to personalize content. No third party overlays, no third party pop-ups, no third party scripts necessary.” 

Key Features Include:

• Intuitive Front-End Editor: Effortlessly update content in real time, no coding required.
• Strategic Homepage Placements: Choose from multiple high-impact areas to maximize visibility, including the homepage hero image or video. 
• Robust Customization Tools: Tailor messaging, visuals, and calls-to-action with ease.
• Advanced Targeting & Segmentation: Personalize messaging based on user geography, user device, and referral source. 
• Built-In Brand Guardrails: Maintain visual consistency across every touchpoint.

“The user-experience problem created by pop-ups was largely ignored by website providers. This left an opening for third-party tools to create a stopgap. While these solutions were well-intentioned, they didn’t fully solve the problem and often introduced a new one, a hindered experience,” said Christina Davis, SVP of Product & Operations at Tambourine. “Tambourine has a legacy of elevating the guest experience at every digital touchpoint. This latest innovation, at its core, is simple. It’s just creating a better customer experience. It couldn’t be more true to who we are as a company.” 

This launch is part of Tambourine’s ongoing efforts to reimagine the entire hotel path to purchase — beautifully, intelligently, and end-to-end. For more details on Native Website Personalization, visit tambourine.com/native-personalization.