in the news

New York, NY - Concept Hotels, a prominent hotel management firm in California, has selected Tambourine to handle website and digital marketing efforts for its portfolio. Tambourine has launched services to all seven of Concept’s properties, the latest being Santa Fe Sage Inn & Suites in Santa Fe, New Mexico.

“Concept makes ‘data driven decisions.’ And it does not get more data driven than the kind of information we’re getting from Tambourine,” said Tushar Patel, Director of Revenue Management, Sales & Marketing at Concept Hotels.

“Together, we have gotten smarter, more creative, more purposeful and ultimately, more effective. We are excited about continuing, further strengthening and expanding on our partnership with Tambourine.”

Tambourine’s services for Concept includes: 

•     Omni-channel traffic generation (search, PPC, email, social)
•     Custom, responsive hotel website design and mobile sites
•     Conversion rate optimization
•     Reservation recovery
•     Cross-channel ROI tracking

“It’s very validating to see our roster of West Coast clients growing,” said Scott Quintal, Partner and Chief Revenue Officer at Tambourine. “And to gain the confidence of deeply respected firms like Concept makes it even more rewarding.”

About Concept Hotels

Targeting business and leisure guests who favor personality and individuality over cookie-cutter conformity, Concept Hotels boasts a portfolio of seven unique boutique hotels in major metropolitan centers in California and New Mexico. From Mountain View to Menlo Park, San Francisco to San Jose and also Santa Fe, our hotels deliver a feel-good Xperience that’s anchored in service, style and great value.

At Concept Hotels, our hospitality know-how is anchored in the Xperience, that “je ne sais quai” that turns first-time guests into treasured friends. Here, it’s about creating experiences through fresh, fun and functional design, throwing in a generous dose of excitement and layering it with unbeatable value and personal service delivered with a smile. Whether the vibe is European, Mediterranean or an artful, magical mix that defies labeling, Concept Hotels are united in delivering an Xperience. And a distinctly great one at that.

About Tambourine

Tambourine is transforming hotel ecommerce. 
The Firm has become an instrumental partner for elite hoteliers, hotel management and asset management firms seeking to outperform their compset, improve bottom line profitability and decrease OTA-dependence.

We deliver an all-inclusive managed service program that ensures maximum traffic and conversions across all digital channels. Our team utilizes our own best-in-class technology to empower your property… giving you the confidence and ability to achieve your ownership’s revenue goals. 

The firm is celebrating its 33rd year in business. For more information about Tambourine, visit www.Tambourine.com