Hotel Sales & Marketing Budget Calculator
Number of Rooms
Projected ADR
$
Projected Average Occupancy Rate
%
How many days will your hotel be open in a
calendar year?
calendar year?
Percentage of Hotel Budget Allocated to
Sales & Marketing
Sales & Marketing
%
Percentage of Sales & Marketing Allocated to
Paid Media
Paid Media
%
Total Possible Room Revenue Per Year (# of rooms x # of days open x ADR)
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Total Projected Room Revenue Per Year (# of rooms x average occupancy rate x # of days open x ADR)
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Total Sales & Marketing Budget Per Year (Total Projected Room Revenue x % of Hotel Budget Allocated to Sales & Marketing)
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Recommended Paid Media Budget Allocation Per Year (Total sales & marketing budget x % of sales & marketing allocated to paid media)
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