1. Be Consistently AwesomeThe most surefire way to hit the TripAdvisor trifecta - achieving volume, frequency and consistency - is to wow your hotel guests and meeting attendees during their stay, not after check-out.Your staff should be adamantly delivering remarkable service and authentic hospitality, day in and day out. The bulk of your reviews will come from one of two guests: Those who loathed their stay and those who loved it. So, it’s up to your staff today to influence what type of review you’ll get tomorrow.
2. Proactively Urge Your Guests to Leave ReviewsSure, a ton of guests will write a review without you having to ask. But, what about the majority who forget? Or, who assume their opinion doesn’t matter? Or, who think it takes too much effort to leave a review? You have to take matters into your own hands and proactively ask and encourage your guests to leave reviews. Here’s how to do it: Approach Your Biggest Fans First Look to your hotel’s brand advocates for most leverage. Research shows that hotel properties that reach out to their loyal guests to build up reviews will see not only higher rankings, but increased online sentiment. Don’t just go to them when you want something, (like an influx of good reviews). You should be communicating with them frequently. Always add a sentence in your communication about leaving a review if they haven’t already done so.
Carefully Select and Display Positive Reviews on your Website Let’s face it, your website visitors are going to check out your hotel’s webpage, and then go straight to TripAdvisor for a second opinion from previous guests. So why not satisfy their curiosities from the start? By hand selecting a stream of positive reviews to display on your website, your potential guests will be welcomed with nothing but good feedback. And to keep your content fresh, have your CMS pick new reviews to display quarterly. Using this method will ensure that no negative comments are reaching the eyes of your visitors, while satisfying them with the feedback they were searching for.Post Stay Emails Put a link leading directly to your TripAdvisor profile. Even better, track how many guests are clicking by using a URL tracker. Remind Guests During Their Stay, Not Just At Check-Out Your guests will come across many staff members during their stay. Make it common practice for your staff to encourage them to leave reviews if they hear any guests complimenting the hotel in any way. Place Your TripAdvisor Link In Your Email Signature Any email you send to guests or to anyone else, should have a link to your TripAdvisor profile.