Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more direct bookings.
This week’s freebie: leverage your 4th of July guests’ social media posts to expand your marketing reach.
The barbecues. The fireworks. The high occupancy. Independence Day is a day of celebration – both for guests and hoteliers. This holiday weekend is prime time for travel across the nation, with guests joyfully filling up hotel rooms and reveling in summer and 4th of July fun. Of course, your guests will be taking photos. And, of course, they’ll be posting to their social media accounts. So, make sure that you are included, mentioned and properly tagged in all of those posts.
Promote a special 4th of July hashtag to be used by all of your guests this weekend, and remind them (via signage at the front desk, in the elevators, etc) to tag you in all of their posts. Incentivize them to do so by running a contest that will award two or three guests who post to social media a complimentary return stay to your hotel. Let them know that you will even count posts from those who are out and about in your city, just as long as they tag your property to show that they are staying with you.
In the end, these guests will be your weekend’s brand ambassadors and an unofficial extension of your marketing team. Plus, their social networks will get to see the full guest experience of visiting you and exploring your city by someone they trust.
Get More: 7 Hotel Marketing Tips for 4th of July
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com