Flash Report

Hospitality Trade Shows & Events in 2026

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January 15, 2026

HSMAI Commercial Strategy Conference - Europe

London, UK

HSMAI Europe’s flagship commercial strategy conference covering hotel sales, marketing, distribution and revenue optimization.

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January 21, 2026

HEDNA North America

Orlando, Florida, USA

HEDNA’s flagship distribution conference focused on hotel e-commerce, connectivity, payments and channel strategy.

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January 21, 2026

FITUR

Madrid, Spain

One of the world’s largest tourism fairs connecting destinations, hotels and travel trade for sales and marketing.

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January 26, 2026

The Americas Lodging Investment Summit

Los Angeles, California, USA

Major hotel investment and strategy conference bringing owners, brands and lenders together for deals and market outlooks.

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February 04, 2026

Digital Transformation in Hotel Technology

Nice, France

Conference on hospitality tech transformation covering data, automation, guest experience, and commercial enablement.

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February 18, 2026

HSMAI Adrian Awards Ceremony

New York City, New York, USA

Premier hospitality marketing awards event celebrating top travel and hotel advertising, digital and PR campaigns.

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February 19, 2026

AAHOA HYPE Conference

Miami, Florida, USA

Hospitality owners and young leaders conference focused on growth strategy, brand relationships and revenue tools.

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March 03, 2026

AHLA Responsible Stay & Food & Beverage Summits

McLean, Virginia, USA

AHLA summit for hotel leaders on sustainability and F&B strategy impacting brand, guest value and revenue.

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March 03, 2026

ITB Berlin

Berlin, Germany

World’s leading travel trade show with major hotel and destination marketing/distribution participation.

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March 15, 2026

HotelPoint

Dallas, Texas, USA

Curated meetings event connecting hotel decision-makers with solution providers, including tech impacting commercial performance.

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March 17, 2026

HSMAI Mike Leven Leadership Conference

Los Angeles, California, USA

HSMAI leadership event for hotel executives emphasizing strategy, innovation and leadership development.

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March 22, 2026

SAHIC Latin America & The Caribbean

Rio de Janeiro, Brazil

Hospitality investment conference for Latin America and the Caribbean focused on strategy, development and capital.

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March 24, 2026

Travel Marketing AI Summit

New York City, New York, USA

One-day executive event on AI applications across travel marketing, personalization and loyalty for hotels.

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April 08, 2026

AAHOACON26

Philadelphia, Pennsylvania, USA

Major U.S. hotel owner convention with brand strategy, vendor expo and commercial education.

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April 13, 2026

WTM Africa

Cape Town, South Africa

Africa’s leading B2B travel exhibition for destination marketing and hotel/tourism trade partnerships.

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April 13, 2026

Mountain Travel Symposium

Whistler, British Columbia, Canada

Major mountain travel marketplace bringing resorts, hotels and DMOs together with tour operators and partners.

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April 14, 2026

WTM Latin America

São Paulo, Brazil

B2B travel and tourism show connecting Latin American destinations and hotels with global buyers and partners.

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April 21, 2026

IHTF Europe

Amsterdam, Netherlands

International Hotel Technology Forum Europe, a hotel tech forum with a commercial and guest-tech focus.

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April 27, 2026

Tianguis Turístico México

Acapulco, Mexico

Mexico’s flagship tourism marketplace connecting destinations, hotels and buyers through scheduled appointments.

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May 04, 2026

ILTM Latin America

São Paulo, Brazil

Luxury travel expo connecting high-end hotels/resorts with top advisors and buyers.

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May 04, 2026

Arabian Travel Market

Dubai, UAE

Middle East’s leading travel trade show with strong hotel and destination sales, partnerships and distribution focus.

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May 12, 2026

Caribbean Travel Marketplace

Antigua & Barbuda

Primary Caribbean tourism sales event matching regional suppliers (including hotels) with global buyers.

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May 12, 2026

Direct Booking Summit

Mexico City, Mexico

Hotel distribution and marketing summit focused on growing direct bookings and reducing OTA dependence.

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May 13, 2026

IHTF Americas

Miami, Florida, USA

International Hotel Technology Forum USA—invite-only hotel tech forum for senior commercial/tech leaders.

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May 19, 2026

IMEX Frankfurt

Frankfurt, Germany

Global MICE trade show connecting destinations and hotel groups with planners—key for group sales strategy.

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May 26, 2026

ITB China

Shanghai, China

B2B travel trade show for the Chinese outbound/inbound market with hotel, destination and distribution focus.

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June 15, 2026

Phocuswright Europe

Barcelona, Spain

European travel-tech conference with hotel distribution, partnerships, marketing and revenue strategy coverage.

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June 15, 2026

HITEC

San Antonio, Texas, USA

Hospitality’s leading technology trade show covering systems that power sales, distribution, operations and CX.

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June 16, 2026

HSMAI Commercial Strategy Conference

San Antonio, Texas, USA

HSMAI’s premier commercial strategy event for hotel leaders spanning revenue, sales, marketing and distribution.

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June 29, 2026

ILTM Asia Pacific

Marina Bay Sands, Singapore

Luxury travel expo where hotels and resorts meet top advisors across APAC for high-value sales partnerships.

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August 05, 2026

Hotel Data Conference

Nashville, Tennessee, USA

Data-focused conference for hotel leaders on analytics, benchmarking and commercial decision-making.

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September 15, 2026

HEDNA Global Distribution Conference - Europe

Lisbon, Portugal

HEDNA’s European distribution conference covering hotel connectivity, payments, e-commerce and partnerships.

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September 22, 2026

Skift Global Forum

New York City, New York, USA

Senior travel and hospitality strategy forum covering trends impacting hotel demand, distribution and marketing.

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September 28, 2026

ILTM North America

Nassau, Bahamas

Luxury travel marketplace connecting resorts/hotels with North American luxury advisors and buyers.

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September 29, 2026

DAI Hospitality Summit

Washington, D.C., USA

Hospitality AI summit focused on practical AI use cases across marketing, revenue and guest experience.

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October 05, 2026

The Lodging Conference

Phoenix, Arizona, USA

Premier hotel development/finance and brand strategy conference, important for commercial and growth decisions.

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October 12, 2026

Historic Hotels of America Annual Conference

Williamsburg, Virginia, USA

Annual conference for historic hotel leaders covering marketing, revenue, experience design and heritage travel trends.

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October 13, 2026

IMEX America

Las Vegas, Nevada, USA

Major U.S. MICE exhibition driving group business—important for hotel sales, partnerships and destination strategy.

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October 21, 2026

ITB Asia

Marina Bay Sands, Singapore

Asia-Pacific travel trade show with strong hotel, destination and travel-tech participation for partnerships and sales.

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October 21, 2026

Cancún Travel Mart

Cancún, Mexico

Mexican Caribbean tourism business development event built around pre-scheduled buyer/supplier appointments.

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November 02, 2026

The Hospitality Show

Miami Beach, Florida, USA

AHLA-powered hospitality marketplace with education and vendors focused on hotel commercial and operational priorities.

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November 03, 2026

WTM London

London, UK

One of the world’s most influential travel trade shows for destination marketing, hotel sales and travel tech.

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November 17, 2026

Hotel Technology Forum

Las Vegas, Nevada, USA

Executive forum on hotel technology strategy—often includes distribution, data, CRM and revenue enablement.

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November 17, 2026

The Phocuswright Conference

Fort Lauderdale, Florida, USA

Leading travel-tech and distribution conference with strong hotel commercial strategy, marketing and partnerships content.

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November 30, 2026

ILTM Cannes

Cannes, France

Flagship global luxury travel expo for high-end hotels and destinations to meet top international buyers.

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