Want good advice?
Ask a crowd.
The wisdom of crowds is usually accurate. So by taking a look back at our stats from last year’s blog posts, we can measure which topics were most compelling and relevant to hotel marketing folks round the world.
Last January, a post on hotel social media from Tom McDermott, advised hoteliers to remember that every guest touchpoint is an opportunity for social interaction. From the pillow quality to the elevator experience, Tom reminded us that guests will evangelize or criticize in real time!
In March, we launched the Numbers for Ninjas series with a post about the easily- forgotten importance of OTAs “billboard effect” on hotels’ DIRECT booking revenues! And a sobering stat on how much OTAs are costing US hotels.
Readers also voiced their approval of an article on the growing importance of tablets in direct hotel bookings. Consumers surf and search more on phones (due to their greater market penetration), but convert to real bookings much more often on tablets… reminding hotel marketers that a tablet-specific website will ROI quickly!
Dave Spector’s series on the importance and easy availability of “little data” was also extremely popular with readers. Part I gave tips on using readily available stats to improve revenues, while Part II revealed other free sources of data many hotels overlook.
Our most popular hotel marketing blog of the year came in December: “What do Hotel Marketers want for Christmas?” was clicked, read and shared more than any other post in 2013. The survey results showed some surprising things on hotel marketers’ wish lists!
Check out all the posts at Tambourine’s hotel marketing blog and let us know which ones are valuable to you!
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 30-year anniversary. For more information, visit Tambourine.com.