Powerful website visitor personalization and intelligent ecommerce
New York, NY – March 21, 2015 – Tambourine, a marketing technology company for hotels worldwide, has announced the release of its Dynamic Personalization Engine. The new technology personalizes the experience of hotel website visitors based on their previous booking behavior, their geo-location and the pages they visit on the hotel website.
The Personalization Engine has been in testing for more than a year at independent hotels worldwide, enabling the properties to recognize, reward and convert visitors with a history of direct bookings.
“99% of hotels use different companies to manage their website and their booking engine… and the systems don’t talk to each other,” according to Dave Spector, Partner at Tambourine. “Our websites and booking engine are fully integrated and change messages, imagery and offers based on the specific user who is seeing them.”
(An example of Tambourine’s new Dynamic Personalization Engine in use at Cassa NYC)
Part of the Symphony 360º Program
The new technology is available to all clients using Tambourine’s Symphony 360º program. Tambourine developed Symphony to help hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a comprehensive set of fully managed tools and services including:
- Omni-channel traffic generation (search, PPC, email, social and meta-search)
- Custom-branded, responsive hotel website design and mobile sites
- Integrated booking engine and reservation recovery
- CRS, GDS rate distribution and channel management tools
- Cross-channel ROI tracking dashboard
The full list of Symphony features can be found at www.tambourine.com/symphony
“The best ecommerce retailers in the world, like Amazon, have the ability to change your web experience on the fly,” Spector said. “Why can’t hotels do the same?”
Tambourine drives direct revenue for hotels and resorts worldwide using advanced marketing technology. The firm is celebrating its 32nd year in business. For more information about Tambourine, visit www.Tambourine.com