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Friday Freebie: Want More Weddings? Get Real…

May 12, 2017


Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Attract more wedding business by sharing real-life wedding stories on your hotel website.

Modern brides, like today’s travelers, are obsessed with authenticity.

Today, they’re inspired by the genuine images, videos, and opinions of other brides and newlyweds, not photo shoots with models.

And smart hotel marketers have taken notice.

Instead of expensive staged photo shoots or using stock photos, many hotels are now showcasing more real-life past events, displaying the food, dresses, décor, etc. from successful weddings at the property.

Most previous brides will be thrilled to be featured in your materials, so follow-up with them or the wedding photographer for permission. Or, use one of the latest social media capture tools to locate, capture and license actual wedding photos shot on your property… these can provide you with a deep archive of authentic wedding photos for your hotel website and other event marketing collateral.

Get more: 7 Ways to Attract More Weddings To Your Hotel

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit:

Friday Freebie: Woo More Wedding Business With This Simple Tip

September 30, 2016


Welcome to the Friday FreebieEach week we share one impactful hotel marketing tactic that you can implement immediately to drive more revenue. 

This week’s freebie: Woo more brides and wedding business by ditching the cheesy stock photography and replacing them with photos of real clients and real receptions.

Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments.  In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages not to photoshoots with fashion models, but to showcase real-life wedding stories of real-life couples.

image2-2Inspire brides to book their ceremony or reception at your property by showing how other couples actually celebrated in your venue. To start, replace ALL wedding imagery on your hotel website (the ones of empty ballrooms or cheesy stock photos of happy couples). Ask your past clients if you can feature one or two images from their special day – especially ones of guests having fun during the reception and/or showcase a beautiful attribute of your property as a backdrop.

Plus, show some diversity and feature mixed-race or LGBT couples. Modern brides and grooms know a real wedding from a staged one.

Get More: 7 Ways to Attract More Weddings to Your Hotel

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit:

Why Are Hotels So Hitched To The Wedding Business?

February 1, 2016


Weddings are not only joyous and blissful bashes for couples in love. They’re a big reason for hoteliers to celebrate as well.

Besides being a massive F&B revenue generator, weddings bestow their lucky venue with marketing outreach and benefits that can last for years. 

Here are five reasons why a couple’s big day is a big deal for your property:

1. Weddings Expose New Prospects to Your Property

Every bride and groom that tie the knot or hold their reception at your hotel are, in essence, your unofficial marketing ambassadors, inviting hundreds of their family and friends to party at your property. These new guests book rooms and are seeing your property at its finest. All your hotel has to do is meet, greet and make an amazing impression.

2. Weddings Get Shared Like Crazy on Social Media

Because weddings are such grand occasions, guests are dressing up, dancing, reuniting with friends and family, feasting and partying. This also means that they are taking photos to commemorate the event, posting and checking in on social media and showing their epic good time. Tech-savvy couples are even setting up their wedding hashtags and promoting them on invites, their wedding websites and their programs, which encourages their guests to take even more photos and post to their social media channels. 

The euphoria of a fun and lively reception continues after the event… it’s common to see family and friends still posting images from that night long after its over.

3. The Bride and Groom Become Fans and Repeat Guests For Life

There are only a handful of precious places to a couple – where they first met, the scene of their first date, the spot where the groom popped the question, and of course, where they exchanged vows in front of everyone important to them. Your property will forever be a wonderful memory and the setting for happy thoughts and associations. Every return visit will be meaningful. Plus, given that you executed their day impeccably, you’ll have two people who will be quick to recommend your property to everyone they know for years to come. 

READ: The Five Senses of Hotel Marketing

4. Weddings Help You Perfect Your Service Experience

Not that you would want to steal the bride’s thunder, but her wedding is also your hotel’s time to shine. Weddings make you and your staff strive for the flawless execution, impeccable service and stunning settings that every bride and groom deserves. If you can warm, welcome and wow 100 people at once, you’re primed to do the same for individual guests.

5. Weddings Provide Group Room Revenue During Slow Periods

Weddings often fill in the gaps when other group business may be low. This is especially true in the summer, when many properties see a drop in larger business meetings and conventions. Plus, weddings are often accompanied by add-on, complementary events, such as rehearsal dinners, after parties and farewell brunches.

Saying “I do” to weddings brings your hotel happy guests, group room blocks and social media and marketing exposure that doesn’t cost your hotel a penny. So raise a glass and let’s toast to the all the brides and grooms out there!

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit:

Want more group bookings? Tell a better story.

May 27, 2014

Tambourine: Hospitality and Tourism Marketing BlogWeddings. Family reunions. Milestone birthday weekends. Nothing fills your hotel like a group celebrating. They book multiple rooms, eat at your restaurant, and bring merriment (and revenue) to every outlet in the hotel.

If you can show them the story they will someday tell, you’ve sold them.

You’d love to book an event every weekend, but marketing to these groups is difficult and expensive. Party planners are fickle. Trends come and go so quickly, you’re forced into costly updates and repackaging. But there is one timeless, common desire every guest wants. And you can sell it over and over at little cost to you. What is it? A story they can repeat for years to come.

Whether you have all the amenities on their checklist or not, if you can show them the story they will someday tell, you’ve sold them. Of course, now the question is how to get the story into their heads. Let’s examine some ideas together.

But first, you must know what constitutes a story.

A story is not your lush green surroundings. It is not room décor or chef’s creations or cake toppings. Those are details. More than likely, you already have a website and brochures full of details. A story is grandma traveling across the state to dance with 5-year-old Johnny. A story is the bride forgetting her something blue in her suite and the best man retrieving it just in time. Stories revolve around people. When you tell a good story, guests picture their grandma dancing in your ballroom and their best man dashing through your hallways.

5 Simple Tricks to Event-Capturing Storytelling

Now, that you have an image in your head of a good story, we can uncover some ways to make them public.

  1. Start small: You need a story to tell one. If you haven’t booked a wedding in six months, you can still show your romantic side by creating a weekend engagement package. As more people propose at your hotel, use their stories. The internet loves proposal stories.
  2. Post a Treasured Memories page on your website: After an event, tell the planner you want to feature their party. Ask if you can interview a guest. It doesn’t have to be the star of the party. Somebody who traveled far or who has known the guest of honor the longest usually has a good tale to tell. Remember, people love to share these stories. You simply need to ask.
  3. Use spontaneous quotes on social media: Spontaneous comments build associations between your hotel and emotions. For instance, a partygoer says to you, “I danced so much my feet will hurt for a week!” Instantly, your property sounds like a fun place to throw a party.
  4. Take control of social media by creating a hashtag:  Business conferences use hashtags so attendees can connect. Chances are your private events will too, but learning what those hashtags are can be tricky–unless you create them. Sneak a #MarklovesMelissa or a #SamsAManMitzvah at the end of your first correspondence. Put your hashtag on welcome packages and cards. Get everyone excited about sharing their story on social media.
  5. Add-in your guest service skills: Now that you know where to find them on social media, join in on the conversation where appropriate. If everyone is enjoying dinner downtown and you know there is great live jazz next door. Use their special hashtag to suggest they check out the show. Essentially take the impeccable guest service you provide in private and broadcast it.

Bonus Tip: Don’t wait until your next event to begin. Get in the habit of storytelling today.  As you read this post, did a memorable guest story pop into your head? Share it with us in the comments. Or post this on social media with your favorite story from a past private event.

About Tambourine

Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 30-year anniversary. For more information, visit


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