Moms think they know best. And, you know what? We agree. Let’s take a look at some of our favorite Mom-isms and see what marketing wisdom lies behind them all.
No British cyclist had ever won the Tour de France, but as Director of England’s cycling team, that’s what Brailsford set out to do. His approach was simple: He came up with an idea he called: “the aggregation of marginal gains” whereby his riders would try for a “1 percent margin for improvement in everything they do.”