Travel is fundamentally a social experience. Every point of interaction a guest has with your destination, hotel, hotel staff and decor, from booking to check-in to check-out, is an opportunity to wow, to delight, to intrigue, to get them talking and snapping pictures, and make a social impression. Think about those social touch points—Are you taking advantage of those encounters? Are you leaving a big enough impact for guests to talk about you?
One of the biggest challenges in social media marketing is figuring out how to create engaging content on a limited and sometimes non-existent social media marketing budget. And it’s the same story whether you are a 500 room hotel or a 10 room hotel. So when a free tool like Instagram comes along and levels the playing field in terms of generating on-the-fly, trendy and engaging content, get down on your knees and thank the marketing gods, because a large part of your content woes have just been solved.