This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best practices.
Everything you’ve expected or known about search engine optimization for hotels up until the last year is now obsolete.
Real SEO is about generating quality content that is unique. You’ve probably heard this before. But allow me to break it down for you. Search engine strategists have a responsibility to optimally utilize digital assets such as blogs, website copy, videos, pictures and other digital content that is created specifically for clients and spread it out over relevant websites, indexes and social media platforms so that people SEE IT, and they do this for two reasons: 1. To drive online traffic. 2. To acquire rankings.