No, that’s not a typo. Google has slowly been reducing the amount of space it gives to natural search results in favor of products that require an investment of time or money to utilize. Why are so many hotels spending so much time chasing page one rankings if Google keeps reducing the space allocated to those rankings?
Good news: According to PhocusWright’s recent survey of US Travelers, consumer preference is growing for booking direct with your hotel vs an OTA or third party site! If your direct bookings are not growing in sync with this stat and your OTA revenues continue to outperform your direct online revenues, consider these three immediate steps: