Did you know that 55% of hotels still don't respond to online guest reviews?

Thanks to web-based communities like TripAdvisor, travelers are sharing their experiences and affecting the subsequent purchase decisions of others. 70% of travelers actually change their mind about an intended hotel or destination after reading reviews of previous guests! If your past customers are talking about you online–whether it’s good or bad–join the conversation! It shows transparency, honesty and appreciation… good qualities for your brand to represent.

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