Browsing Tag

online advertising

Travel searches on Mobile and Tablet (iPad) will rise 68% in 2013!

March 19, 2013 • By
Mobile-compatability is no longer an afterthought for serious travel marketers. Most of us go through our daily lives locked onto our smartphones. If your website, emails, booking engine and advertising aren't designed for mobile users.... savvy digital consumers will reject your content and surf to mobile-friendly competitors. Make sure all your digital marketing is built using "responsive design," which automatically resizes the content based on the screen size of the visitor.

Online Marketing

Hotel Marketing and the Impact of Video SEO

December 7, 2012 • By
Tambourine: Hotel Marketing and the Impact of Video SEO Google has made a change to their algorithm that counts time watched on video as one of their ranking factors. This change brings with it an added importance on creating engaging video content and is just another indication by Google of how important video is and will continue to be in search. This also presents an opportunity for hotel marketers to use video SEO to drive organic rankings. The key here is the “time watched on video” and not the number of clicks. Create a video that keeps viewers watching and Google will see this as an indicator of quality content and push the video to the top of search rankings. According to Eric Meyerson, YouTube’s head of creator marketing communications, “YouTube viewers watch a lot of video -- over 4 billion hours a month at last count. But the average household also watches several hours of video per day on their TVs. So for YouTube to become the most important media in more people's lives, we've got a lot of growing to do,” he said. “Over the past few months we have made some changes to YouTube to encourage people to spend more time watching, interacting, and sharing with the community. To support this, we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos. These changes better surface the videos that viewers actually watch, over those that they click on and then abandon.” In addition, YouTube Analytics has released a new metric called Estimated minutes watched, which further supports the attention to this metric. Hotel marketers should focus on creating engaging video that highlights the details and amenities that make those hotels unique. Video has the highest engagement compared to images or text. Video can be used to better communicate details regarding a certain hotel. Also, video SEO is a key component of a vertical SEO search strategy.   About Tambourine: Tambourine is an ROI-obsessed marketing agency driving demand, revenue and brand awareness for travel and leisure clients since 1986. The Company creates inspiring digital experiences and engaging campaigns that produce measurable results. Based in South Florida and New York City, Tambourine recently received Gold and Platinum Adrian and Magellan awards, the largest and most prestigious travel marketing competitions, representing this year’s top marketing campaigns from across the global hospitality industry. We are the instrument many of the world’s most advanced marketers use to create a steady beat of traffic and revenue growth. We provide a 360º integrated marketing program that delivers predictable ROI and a sustainable sales and marketing rhythm for your brand.

(SEO) Search Engine Optimization, hotel marketing

Hotels Limiting Their Potential in Mobile Commerce

September 4, 2012 • By
Mobile traffic accounted for only 2.94% of web traffic in 2010.  Today mobile traffic accounts for nearly 10% of web traffic according to Stat Counter. Not only does mobile traffic continue to rise year by year, so does mobile commerce.  38% of the 90 million smart phone owners have made retail purchases on their phone. These numbers are especially staggering considering that it has taken less than 5 years to get here. I was surprised to find that even though the majority of mobile purchases were, as I suspected, digital purchases (music, movies, tv, ebooks), there is already quite a bit of life in the mobile travel industry. ComScore reported that hotel stays accounted for 29% of all mobile purchases, and airplane tickets accounted for 24%. If so many consumers are using their mobile devices to book their vacations and travel experiences, why are so many hotel booking engines so slow to adapt to the new mobile landscape? Why are the majority of booking vendors still providing such cumbersome mobile user experience, or worse, none at all? Unfortunately, the experts that have been hired to steer the hotel industry into better online booking strategies are coming up short. Far too many booking engines are underestimating the mobile world. For hoteliers that are in a position to select a new vendor for online booking, there are a few technical concerns that you may want to consider. Selecting a vendor that has a mobile platform not only secures your potential in the mobile market, but it also serves as an indicator to how quickly your vendor will adapt to growing trends in the future. Additionally, just because a vendor claims to have a mobile platform does not mean that they are doing it well. You don’t need to be an industry expert to evaluate how difficult it is to make a reservation online. Walk through the process on your own mobile device and consider whether the experience will actually help generate business and increase bookings. Another way to measure up a potential vendor is to evaluate how much custom work they will do for you. Hotel booking vendors will always generate reports for you, but you may not be able to measure the success of your own ad campaigns if you cannot tell the sources from which your conversions were made. Is your booking vendor willing to embed custom tracking code from Google or Bing on their order confirmation page so that you can evaluate the success of your own online ad campaigns? At the end of the day, there are many factors that go into selecting a booking engine.  Know your options, and choose a booking vendor who is always adapting to growing trends in technology and embracing the potential of mobile commerce in the travel industry. About Tambourine: Tambourine is an ROI-obsessed marketing agency driving demand, revenue and brand awareness for travel and leisure clients since 1986. The Company creates inspiring digital experiences and engaging campaigns that produce measurable results. Based in South Florida and New York City, Tambourine recently received Gold and Platinum Adrian and Magellan awards, the largest and most prestigious travel marketing competitions, representing this year’s top marketing campaigns from across the global hospitality industry. We are the instrument many of the world’s most advanced marketers use to create a steady beat of traffic and revenue growth. We provide a 360º integrated marketing program that delivers predictable ROI and a sustainable sales and marketing rhythm for your brand. Learn more at https://www.Tambourine.com

mobile commerce, mobile traffic, Web Design