Mobile-compatability is no longer an afterthought for serious travel marketers. Most of us go through our daily lives locked onto our smartphones. If your website, emails, booking engine and advertising aren’t designed for mobile users…. savvy digital consumers will reject your content and surf to mobile-friendly competitors. Make sure all your digital marketing is built using “responsive design,” which automatically resizes the content based on the screen size of the visitor.
Google has made a change to their algorithm that counts time watched on video as one of their ranking factors. This change brings with it an added importance on creating engaging video content and is just another indication by Google of how important video is and will continue to be in search. This also presents an opportunity for hotel marketers to use video SEO to drive organic rankings.
Mobile traffic accounted for only 2.94% of web traffic in 2010. Today mobile traffic accounts for nearly 10% of web traffic according to Stat Counter. Not only does mobile traffic continue to rise year by year, so does mobile commerce. 38% of the 90 million smart phone owners have made retail purchases on their phone. These numbers are especially staggering considering that it has taken less than 5 years to get here.