Over the last 16 months, bookings originating from users on iPads and other tablet-sized devices has increased by more than 70% while bookings from traditional desktop/laptop PCs has remained static (some surveys even suggest it has declined). While there are millions more phones and iPods in use than tablets… tablet bookings far outpace smaller devices.
Mobile traffic accounted for only 2.94% of web traffic in 2010. Today mobile traffic accounts for nearly 10% of web traffic according to Stat Counter. Not only does mobile traffic continue to rise year by year, so does mobile commerce. 38% of the 90 million smart phone owners have made retail purchases on their phone. These numbers are especially staggering considering that it has taken less than 5 years to get here.