Uber‘s visionary business model is a goldmine of lessons for hotel marketers.
Over the last 16 months, bookings originating from users on iPads and other tablet-sized devices has increased by more than 70% while bookings from traditional desktop/laptop PCs has remained static (some surveys even suggest it has declined). While there are millions more phones and iPods in use than tablets… tablet bookings far outpace smaller devices.
Mobile-compatability is no longer an afterthought for serious travel marketers. Most of us go through our daily lives locked onto our smartphones. If your website, emails, booking engine and advertising aren’t designed for mobile users…. savvy digital consumers will reject your content and surf to mobile-friendly competitors. Make sure all your digital marketing is built using “responsive design,” which automatically resizes the content based on the screen size of the visitor.