The Most Popular Hotel Marketing Blog Posts of Last Year

Want good advice? 
Ask a crowd. The wisdom of crowds is usually accurate. So by taking a look back at our stats from last year’s blog posts, we can measure which topics were most compelling and relevant to hotel marketing folks round the world.

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Fantasy Tourism: New Zealand Embraces the Hobbit

New Zealand is putting its pop cultural capital to work with their new marketing campaign, New Zealand: 100% Middle Earth. 100% Pure. Watch it here. As home to the Lord of the Rings Trilogy and the soon to come Hobbit Films, New Zealand’s new tourism commercial combines fantastical imagery and an overly imaginative history that boasts New Zealand as “A land where giant eagles once guarded the skies,” “Where creatures dwell in ancient caves,” and “Where you can play on mountains protected by gods.” This bold take on destination travel begs a very interesting question: Is there room for fantasy in destination marketing?

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