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Labor Day

5 Ways To Attract Last-Minute Labor Day Bookings From Your Drive Markets

September 1, 2016


Millions of travelers will be packing their bags and hitting the roads this Labor Day weekend to take advantage of summer’s last official weekend.

While most travelers will already have their travel plans booked, you still have a chance to attract last-minute vacationers from your drive markets using Facebook advertising, your own email subscriber lists and social media accounts. 

Here’s a list of our favorite hotel marketing tips to amplify the number of Labor Day travelers checking in this weekend:

1. Play Up Summer Fun

Amplify all things summer that guests can enjoy at your hotel –  soaking up some sun by the pool, the close proximity to the beach, outdoor activities and crisp cool drinks on the balcony. The idea of going back to school and the responsibilities that usually come in fall and winter are already fresh on people’s minds, so it shouldn’t be much of a challenge to evoke a wanderlust for the last remnants of summer.

2. Include Parking

Because of continued low prices at the gas pumps, millions of travelers are road-tripping to Labor Day destinations. It’s the perfect opportunity to create a clever end-of-summer road trip package offering complimentary parking. Is parking already free at your property? Then flaunt it good and often this week! Entice your audience to quickly round up a few friends or family for one last getaway to enjoy the final golden days of summer.

3. Leverage Last-Minute Travelers’ FOMO

There are two types of FOMO that you can incite this week: 

  1. Fear of missing out on the last days of summer.
  2. Fear of missing out on your last room availability.

Starting today, use your social media accounts and marketing emails to address one or both of these. This is a good use of the scarcity principle to make people aware that yes, summer is almost over. And yes, you still have rooms available. But, no, they will not last long. For instance, “Say goodbye to summer with one last sun-soaked getaway! We’re down to our last 12 rooms this weekend. Get ‘em while they’re hot.”

4. Feed the Foodies

AAA Travel studies show that more than half of Labor Day travelers listed dining as their top activity. Create summer-inspired F&B promos, such as a “So Long Summer Sips” menu of summer cocktails or “Final Flavors of Summer” breakfast or lunch featuring seasonal ingredients. Or, highlight farmers markets, authentic eateries, or events close to your hotel where guests can experience the local flavors of the season.

5. Give Them All the Reasons to Take a Last-Minute Getaway

Create a fun “before the summer ends” bucket list that features fun activities that every traveler should experience before autumn arrives at your destination. Or, put together a Top 10 list of drive-worthy restaurants, outdoor activities or attractions within close proximity to your hotel that Labor Day visitors should experience when they stay with you. Add a personal touch by curating these lists straight from your staff themselves.

6. Encourage Them to Bring the Dog!

Holiday weekends are a great time for regional guests to get away, but what about their dog? If your property is pet-friendly, remind potential bookers that pets are welcome and encourage them to bring Fido along for the ride!

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please

Grab Your Share Of Last-Minute Labor Day Direct Bookings

September 1, 2015


This Labor Day weekend, up to 30.4 million travelers will be packing their bags and hitting the road for one last summer hurrah.

AAA predicts the highest travel volume for the holiday weekend since 2008, thanks to rising wages and low gas prices. Despite being less than a week away, there’s still time to appeal to last-minute travelers from your drive markets.

Here are five hotel marketing tips to max out the number of Labor Day vacationers coming through your property’s doors:

1. Entice Labor Day Procrastinators

As we get closer and closer to Labor Day weekend, update your social media accounts and send an email to your list with a room inventory countdown. Use the scarcity principle to make your followers aware that yes, you still have rooms and no, they will not be available for long. For instance, “Labor Day is heating up! We’re down to our last 7 rooms for the weekend. Who wants to celebrate the last official summer weekend with us?”

Read: 10 Ways Your Hotel Booking Engine Is Pushing People Out The Door

2. Include Parking

With so many people road trippin’ their way to Labor Day destinations, this is a prime opportunity to craft clever packages that include parking with the room rate, or tout your already complimentary parking. Market the package for “an epic end-of-summer road trip” to trigger people into rounding up some friends to enjoy the last golden days of summer sun.

3. Trigger Wanderlust With Content

For your Labor Day marketing, make a list of top 10 drive-worthy attractions, restaurants, and other interesting spots that are within a close driving distance from your hotel property. Or, create a “before the summer ends” bucket list with fun activities that people should take advantage of in your city before the heat and sunshine subside.

Make it personal by curating the list from your own staff members and post to your blog, your website, email list and social media. Make the list sweeter by offering discounted tickets to these attractions.

4. Feed the Foodies

AAA Travel surveys show that up to 58 percent of Labor Day weekend travelers ranked dining as their top activity. Have your chef create witty and holiday-inspired F&B promotions, such as a “Last Taste of Summer” breakfast or lunch in your restaurant using local and seasonal summer ingredients. Or, shake things up at the bar with a “Summer’s Final Fling” drink infused with crisp, summer flavors. Another idea is to offer a complimentary juice or water infused with summer fruits to enhance your hotel lobby experience.

5. Gather Guests’ Photos and Content for Future Campaigns

Since this will be the last summer travel getaway before school starts and folks wind up their year at the office, hotel guests will be voraciously posting fun travel photos and quips to their social media pages.

Create a hashtag for the weekend and advertise it to your guests throughout their stay. Share it upon check-in, have signage at the front desk or post it in the elevator. Encourage your guests to use the hashtag when posting photos of their vacation and offer an incentive to do so, such as entering them all in a giveaway for a free stay later in the year. Gather all the images to use for future social media campaigns and create a gallery on your Website, Facebook or Instagram showing these images of your guests having a great time.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit:

Fort Lauderdale
New York