Every day, travel becomes more and more central to the social experience. With Facebook’s new Graph search, updates to Facebook’s Mobile App Nearby, and the big announcement that Facebook is starting to ramp up their hotel industry presence, hotels that have diligently worked hard to create a strong and consistent social presence are going to have a big leg up on the competition. But for those hotels still fumbling around in the dark, trying to find a social strategy, here’s a few things to keep in mind.
Travel is fundamentally a social experience. Every point of interaction a guest has with your destination, hotel, hotel staff and decor, from booking to check-in to check-out, is an opportunity to wow, to delight, to intrigue, to get them talking and snapping pictures, and make a social impression. Think about those social touch points—Are you taking advantage of those encounters? Are you leaving a big enough impact for guests to talk about you?