Tambourine

Hotel Marketing Budgets: How Much is Actually Enough?

It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?

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Friday Freebie: Feed Foodie Wanderlust

Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.

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Friday Freebie: Crush the Compset with This Group Sales Tactic

Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.

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Why Do Some Hotel Marketers Get Everything They Want?

Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.

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Friday Freebie: Stop Obsessing Over This Hotel Marketing Metric

Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!

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Why Every Flagged Hotel Should be Rethinking Instagram

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property

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Friday Freebie: Reduce Booking Abandonment with This Easy Fix

This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.

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It’s Valentine’s Day: What Are Hotel Marketers Loving?

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.

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Friday Freebie: When Guests Want to Pay… Get out of the Way

This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.

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Rebranding Your Hotel? Five Marketing ‘Gotchas’

These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.

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