It’s probably time to sit down and address the elephant-in-the-room: how much should you be spending on marketing?
Upscale and luxury hotel marketers know that consumers’ increasing fascination with food is a delicious path to profits! Tap into this growing trend by showcasing your unique F&B offerings and quintessential local food experiences.
Stay ahead of new compset properties. Harvest your city’s special events to get ahead of lucrative group business opportunities.
Unlike many other industries that have already embraced the concept, too many hotel marketers are still unable to quantify their CLV-to-CAC formula.
Stop obsessing about the quantity of traffic and visitors to your hotel website…instead, focus on how many actually enter the booking environment!
Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property
This week’s freebie: Showcase all room/property fees upfront. Nothing kills trust and transactions faster than hidden costs.
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about.
This Week’s Freebie: Stop blocking bookings – be flexible and allow as many payment methods as possible.
These “gotcha” moments include the following five blunders, which hotel marketers should avoid at all costs.