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Hotel Weddings

Friday Freebie: Want More Weddings? Get Real…

May 12, 2017 • By

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Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This Week’s Freebie: Attract more wedding business by sharing real-life wedding stories on your hotel website.

Modern brides, like today’s travelers, are obsessed with authenticity.

Today, they’re inspired by the genuine images, videos, and opinions of other brides and newlyweds, not photo shoots with models.

And smart hotel marketers have taken notice.

Instead of expensive staged photo shoots or using stock photos, many hotels are now showcasing more real-life past events, displaying the food, dresses, décor, etc. from successful weddings at the property.

Most previous brides will be thrilled to be featured in your materials, so follow-up with them or the wedding photographer for permission. Or, use one of the latest social media capture tools to locate, capture and license actual wedding photos shot on your property… these can provide you with a deep archive of authentic wedding photos for your hotel website and other event marketing collateral.

Get more: 7 Ways to Attract More Weddings To Your Hotel


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Friday Freebie: Woo More Wedding Business With This Simple Tip

September 30, 2016 • By

FridayFreebie-Tambourine

Welcome to the Friday FreebieEach week we share one impactful hotel marketing tactic that you can implement immediately to drive more revenue. 

This week’s freebie: Woo more brides and wedding business by ditching the cheesy stock photography and replacing them with photos of real clients and real receptions.

Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments.  In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages not to photoshoots with fashion models, but to showcase real-life wedding stories of real-life couples.

image2-2Inspire brides to book their ceremony or reception at your property by showing how other couples actually celebrated in your venue. To start, replace ALL wedding imagery on your hotel website (the ones of empty ballrooms or cheesy stock photos of happy couples). Ask your past clients if you can feature one or two images from their special day – especially ones of guests having fun during the reception and/or showcase a beautiful attribute of your property as a backdrop.

Plus, show some diversity and feature mixed-race or LGBT couples. Modern brides and grooms know a real wedding from a staged one.

Get More: 7 Ways to Attract More Weddings to Your Hotel


About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Why Are Hotels So Hitched To The Wedding Business?

February 1, 2016 • By

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Weddings are not only joyous and blissful bashes for couples in love. They’re a big reason for hoteliers to celebrate as well.

Besides being a massive F&B revenue generator, weddings bestow their lucky venue with marketing outreach and benefits that can last for years. 

Here are five reasons why a couple’s big day is a big deal for your property:

1. Weddings Expose New Prospects to Your Property

Every bride and groom that tie the knot or hold their reception at your hotel are, in essence, your unofficial marketing ambassadors, inviting hundreds of their family and friends to party at your property. These new guests book rooms and are seeing your property at its finest. All your hotel has to do is meet, greet and make an amazing impression.

2. Weddings Get Shared Like Crazy on Social Media

Because weddings are such grand occasions, guests are dressing up, dancing, reuniting with friends and family, feasting and partying. This also means that they are taking photos to commemorate the event, posting and checking in on social media and showing their epic good time. Tech-savvy couples are even setting up their wedding hashtags and promoting them on invites, their wedding websites and their programs, which encourages their guests to take even more photos and post to their social media channels. 

The euphoria of a fun and lively reception continues after the event… it’s common to see family and friends still posting images from that night long after its over.

3. The Bride and Groom Become Fans and Repeat Guests For Life

There are only a handful of precious places to a couple – where they first met, the scene of their first date, the spot where the groom popped the question, and of course, where they exchanged vows in front of everyone important to them. Your property will forever be a wonderful memory and the setting for happy thoughts and associations. Every return visit will be meaningful. Plus, given that you executed their day impeccably, you’ll have two people who will be quick to recommend your property to everyone they know for years to come. 

READ: The Five Senses of Hotel Marketing

4. Weddings Help You Perfect Your Service Experience

Not that you would want to steal the bride’s thunder, but her wedding is also your hotel’s time to shine. Weddings make you and your staff strive for the flawless execution, impeccable service and stunning settings that every bride and groom deserves. If you can warm, welcome and wow 100 people at once, you’re primed to do the same for individual guests.

5. Weddings Provide Group Room Revenue During Slow Periods

Weddings often fill in the gaps when other group business may be low. This is especially true in the summer, when many properties see a drop in larger business meetings and conventions. Plus, weddings are often accompanied by add-on, complementary events, such as rehearsal dinners, after parties and farewell brunches.

Saying "I do" to weddings brings your hotel happy guests, group room blocks and social media and marketing exposure that doesn’t cost your hotel a penny. So raise a glass and let’s toast to the all the brides and grooms out there!

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

7 Ways To Attract More Weddings To Your Hotel

June 1, 2015 • By
weddings Marriage may not always be predictable, but weddings have long been a predictable revenue driver for hotels and resorts with the proper resources. Wrapped up in romance, flowers and a never-ending supply of revenue, weddings represent a $56 billion dollar business with more than 2 million couples heading down the altar each year. And, according to The Wedding Report, the number of nuptials are going to be even higher in 2015. The average wedding cost about $25,000, with about 60 percent of that spent on the wedding and reception venue. Learning how to appeal to brides requires hotel marketers to understand millennials, who make up the majority of marrying couples. Here’s how to capture their hearts and their wallets:
  1. Scrap The Cheesy Stock Wedding Photography and Get Real: Feature stunning photography of previous weddings held at your hotel in your wedding sales kits, Website, wedding brochures, etc. By nature, wedding photographers always capture the best, most unique features of a venue when photographing couples on their big day. Most previous brides will be thrilled to be featured in your materials, so follow-up with them or the wedding photographer. Brides know a real wedding versus a staged one, so don’t even think about purchasing a stock wedding image for any of your marketing needs.
  2. Digitize The Wedding Planning Experience Couples today are digitally committed. Don’t expect them to be faxing over requests or writing a check. Make it easier for them to plan, pick and choose on-the-go by making your entire process mobile-optimized. Use an app or make it easy to put down a deposit using their smartphone. Also, make sure your hotel booking engine is frictionless – both aesthetically and logistically - for their guests and wedding party to book rooms seamlessly.
  3. It’s Not As Much About Location As You Think The Wedding Report notes that whether you offer a cosmopolitan setting, a sun-splashed beach locale, or a quiet countryside ambiance, couples use these top three words to describe their dream wedding: Simple, traditional and romantic. Consider creating packages wrapped around these themes and sprinkle those words throughout your copy. Other words used most often by couples include: elegant, fun, casual, and unique. If your hotel plays well with any of those categories, then make those the focal point of your wedding marketing assets.
  4. Promote Authentically Today’s brides are addicted to real weddings and the images, stories and vendors behind them. That is why so many wedding magazines showcase a ton of wedding vignettes following real-life couples, from how they met to where they got engaged to where they bought the dress to where they said ‘I do.’ Partner with the photographers hired to shoot weddings at your venue to submit some of your weddings to wedding magazines, blogs, and Websites, such as The Knot, Town and Country Weddings or Style Me Pretty (all three sites publish glossy magazines).
  5. Market at Places Couples Go BEFORE Thinking About a Venue While venue is a top priority, there are other businesses that couples go to before even thinking about wedding location. These include engagement ring stores and bridal gown stores. Go to these businesses in your city and give them vouchers to present to couples that have been recently engaged offering experiences like wine tastings, a romantic brunch, or a workshop on wedding planning held at your hotel.
  6. Be Prepared For Same-Sex Couples While still occupying a small portion of the wedding marketing, same-sex commitment ceremonies and weddings are on the rise. Your hotel internet marketing activities should include custom content touting specific messaging for gay couples and feature photos from previous gay weddings held at your hotel. Read: Hotels Rolling Out the Rainbow Carpet for LGBT Travelers
  7. Invite Collaboration: Millennial brides have Pinterest wedding boards, read wedding blogs, and take part in wedding forums to get ideas for their big day. They want to be a part of the planning and execution, so don’t tell them that ‘you’ll handle everything.’ They want to work hand-in-hand with you for an up-close and personal wedding experience.
About Tambourine Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com