Tambourine
Tambourine

U.S. Hotel Revenue Reached Record Levels in 2012.

According to recent study by STR, US hotel revenue reached record levels in 2012, with profit climbing to 24% of total revenue. Unfortunately, despite growing consumer preference for direct bookings… most hotels also saw an increase in their dependency on expensive OTA-driven transactions. This costly channel drags down profitability and frustrates property owners seeking greater ROI on their investments.

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