Browsing Tag

Holidays

On Valentine’s Day: Hotel Marketers Reveal What They Love (And Hate) About Their Jobs

February 9, 2016 • By

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Even on our worst days, we can all wholeheartedly admit: we’ve got it good.

We work in the most pleasant, most exciting and most alluring industry around. We get to travel. We get to meet people from all around the world. We get to work in historic inns, cosmopolitan skyscrapers and sprawling island resorts.

Best of all – we get to help people make memories. Whether with their family, their spouse, their friends or with business colleagues.

But, there are always two sides of every coin, and no matter how amazing our industry is, a hotel marketing professional will eventually have a love/hate relationship with their job.

So, in honor of Valentine’s Day, we decided to ask hotel marketers what they love and hate about their jobs.

Here’s what you had to say:

What You Love: 

•  The Variety

The hotel industry is a whirlwind of change. No two days, seasons or years are the same. Guests check in, guests check out. There are new group business accounts to go after, a constant stream of new technology to master, and new promos and packages to promote. This list goes on and on. If there is one thing a hotel marketer will never encounter in their career, it’s boredom. Hotel marketers are used to being dealt with new challenges and new situations everyday, and because of that, there is…

•   A Constant Need for Creativity

According to one hotel marketer who answered our survey, “My job makes my brain work, requires me to be more creative and allows me to always be learning new stuff.” Because of the constantly changing landscape and fresh challenges that greet hotel marketers on a daily basis, we’re forced to be innovative and to stretch our creative muscles. We’re never satisfied with doing things "the way they’ve always been done.” And, we’re always looking for ways to delight our marketing audiences and our guests.

•    Meeting People

Oh, and what people you’ll meet!

Business travelers from Korea. A family from France. A honeymooning couple from Canada. Or, perhaps even guests from your own backyard who are wanting a local getaway. Whoever they may be, the roster of people checking in and out of your hotel is in constant flux. And, don’t forget your online relationships. The endless Instagrammers, Tweeters and Facebook followers who you interact with guarantee that you’ll always be socializing.

READ: 10 Essentials for Every Hotel Marketer

What You Hate: 

•   Irrational Guests/Guests Who Lie

Bad guests are your biggest pains. Every hotelier and hotel marketer has a story of a nightmare guest, maybe even several. It’s one thing to have a guest who will point out a rightful flaw. We value those and love the feedback they offer us. But, it’s a vastly different situation dealing with a guest who constantly makes mountains out of molehills or who belittles your staff.

The guest that hoteliers most despise is someone who fibs and makes up problems in hopes of getting back some type of compensation or a comped room. Good news is that our extremely satisfied and happy guests outnumber the wacky and awful ones. And, that the disgruntled guest will eventually check out.

•   Never-ending Deadlines

The dreaded "D" word. Hotel marketers are always chasing deadlines. In spring, you’re working on summer promotions. In summer, you’re dreaming up ways to package autumn’s changing leaves. In fall, you’re working on filling your holiday slump. And, round and round it goes. Not to mention, working around the calendar of events happening in your city and building campaigns with new audiences and new partnerships. The deadlines never stop, and neither do you.

•   Drowning in Details

Hotels have often been compared to a miniature city. And, that means a LOT has to happen to keep the city running. The list of details that hoteliers have to oversee is a long and tiring one, crowded with tasks that have an equal amount of urgency. And many hotel marketers complained about not having enough hours in the day or enough staff and resources to do everything they want to do.

Like any industry, hotel marketing has its share of the good, the bad and the awesome. But, at the end of the day, the pros outweigh the cons. Ninety percent of the hotel marketers who took our short survey shared that they loved their job, rating their satisfaction with a score of 7 out of 10 or higher. So, celebrate your everyday successes and let’s help each other get through the rough spots.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Grab Your Share Of Last-Minute Labor Day Direct Bookings

September 1, 2015 • By

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This Labor Day weekend, up to 30.4 million travelers will be packing their bags and hitting the road for one last summer hurrah.

AAA predicts the highest travel volume for the holiday weekend since 2008, thanks to rising wages and low gas prices. Despite being less than a week away, there’s still time to appeal to last-minute travelers from your drive markets.

Here are five hotel marketing tips to max out the number of Labor Day vacationers coming through your property’s doors:

1. Entice Labor Day Procrastinators

As we get closer and closer to Labor Day weekend, update your social media accounts and send an email to your list with a room inventory countdown. Use the scarcity principle to make your followers aware that yes, you still have rooms and no, they will not be available for long. For instance, “Labor Day is heating up! We’re down to our last 7 rooms for the weekend. Who wants to celebrate the last official summer weekend with us?”

Read: 10 Ways Your Hotel Booking Engine Is Pushing People Out The Door

2. Include Parking

With so many people road trippin’ their way to Labor Day destinations, this is a prime opportunity to craft clever packages that include parking with the room rate, or tout your already complimentary parking. Market the package for "an epic end-of-summer road trip" to trigger people into rounding up some friends to enjoy the last golden days of summer sun.

3. Trigger Wanderlust With Content

For your Labor Day marketing, make a list of top 10 drive-worthy attractions, restaurants, and other interesting spots that are within a close driving distance from your hotel property. Or, create a "before the summer ends" bucket list with fun activities that people should take advantage of in your city before the heat and sunshine subside.

Make it personal by curating the list from your own staff members and post to your blog, your website, email list and social media. Make the list sweeter by offering discounted tickets to these attractions.

4. Feed the Foodies

AAA Travel surveys show that up to 58 percent of Labor Day weekend travelers ranked dining as their top activity. Have your chef create witty and holiday-inspired F&B promotions, such as a "Last Taste of Summer" breakfast or lunch in your restaurant using local and seasonal summer ingredients. Or, shake things up at the bar with a "Summer’s Final Fling" drink infused with crisp, summer flavors. Another idea is to offer a complimentary juice or water infused with summer fruits to enhance your hotel lobby experience.

5. Gather Guests’ Photos and Content for Future Campaigns

Since this will be the last summer travel getaway before school starts and folks wind up their year at the office, hotel guests will be voraciously posting fun travel photos and quips to their social media pages.

Create a hashtag for the weekend and advertise it to your guests throughout their stay. Share it upon check-in, have signage at the front desk or post it in the elevator. Encourage your guests to use the hashtag when posting photos of their vacation and offer an incentive to do so, such as entering them all in a giveaway for a free stay later in the year. Gather all the images to use for future social media campaigns and create a gallery on your Website, Facebook or Instagram showing these images of your guests having a great time.

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com