Tambourine Develops Hotel Marketing Technology Using Google Glass

March 26, 2014

Sig Varela of b2 Miami and Colleen Delaney of Tambourine

Tambourine is harnessing the power of Google Glass to improve the way hotels connect with guests on social media channels.

Tambourine, a Google-certified partner, is proud to be one of the first technology firms in the travel industry to develop an application using Google Glass.

The new technology, which Tambourine plans to deploy for clients in Q3, will help hotels, destinations and tourism marketers solve an increasingly difficult problem: how to gather, curate and distribute compelling content across all social channels, and will enable the following:

  1. A large number of hotel/destination employees (across multiple departments) will be able to capture compelling images, video and anecdotal experiences with no interruption of their regular duties
  2. All content is uploaded to a centralized repository for approval/review by social media team
  3. Content is then auto-distributed across Facebook, Twitter, Google Plus, Instagram and LinkedIn (for meeting planners)

“The pace of innovation in the area of digital and social media marketing is relentless,” according to Rafael Cardozo, President of Tambourine. “We strive to give our partners in the hospitality industry a competitive edge by staying ahead of the curve…Google Glass was a natural fit for organic property-level content creation”

About Tambourine

Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 30-year anniversary. For more information, visit Tambourine.com.