Tambourine

Friday Freebie: “Bridge the Chasm” To Improve Your Website Conversion Rate

This Week’s Freebie: A jarring transition from your website to booking engine environment is one of the biggest causes of online booking abandonment.

Read More

5 Things Hotel Marketers Are Thankful for This Thanksgiving

Here are 5 things hoteliers are feeling thankful for this Thanksgiving.

Read More

Friday Freebie: A Creative Way to Offset Shorter Booking Windows

This Week’s Freebie: Counteract shrinking booking windows with a smart (and simple) reservation recovery campaign.

Read More

The Big Squeeze: Why Hotel Owners Are So Concerned About Marketing Costs

There are a number of reasons why the cost of acquisition continues to spike (along with the blood pressure of some owners).

Read More

Why Hotel Sales Teams Need to Up Their Digital Game

Here are the three most effective ways hotel salespeople can elevate their digital game.

Read More

Friday Freebie: Win More Group Business by Being a Good Loser

This Week’s Freebie: Win more meeting and event business by conducting a loss analysis and figuring out what went wrong with your failed bids.

Read More

Friday Freebie: Cut the Fat to Fast Track Mobile Bookings

This Week’s Freebie: Cut out all unnecessary fields, steps, content, graphics and clutter that stand in the way of streamlined mobile bookings.

Read More

Why Hotel Management Companies are Obsessed with Marketing Costs

The focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance.

Read More

Friday Freebie: Creating Perceived Value to Stimulate Direct Bookings

This Week’s Freebie: Use generic amenities and perks to create perceived direct booking benefits.

Read More

How Hotel Website Design Affects ADR

Let’s take a look at how hotel web design justifies higher room rates.

Read More