We asked around to see what’s on this year’s hotel marketing Christmas list and this is what we found.
Hoteliers have always felt the pinch of paying third-party fees to attract and retain guests. Now – with the just released results of a multi-year hotel revenue study – that pinch has turned into a full-blown punch.
Some hotels are addicted to the bookings OTAs bring in, even when those bookings come at a high price.
Why do guests go back to the OTA to book?