Tambourine 30th anniversary

1983: The Dark Ages of Hotel Marketing?

As we mark our 30th anniversary as a hotel marketing firm, we take a look back at how hotel marketing has changed over the past 30 years. Put simply, the only thing that’s certain is that nothing is certain anymore. Back in 1983, for example, there were just three ways to book a hotel room — call a travel agent, ring the hotel’s toll-free number or simply show up, unannounced, and hope there’d be room at the inn. Now there are almost too many to name.

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