Friday Freebie: 4 Smart (and FREE) Tools To Spy On Your Compset

Monitoring your hotel’s comp set is key to staying one step ahead.

Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s Freebie: Monitoring your hotel’s comp set is key to staying one step ahead.

Hotel marketing success doesn’t happen in a vacuum.  It’s vital to keep up with all the changes in both the industry and your markets. And, just as crucial to monitor your comp set, their hotel or resort marketing strategies, then improve your own.

Monitoring your comp set isn’t about spying or conducting covert site inspections. It’s about discovering new online opportunities and pivoting your marketing strategies if needed, based on what your competition is doing.

Fortunately for hotel marketers, there are tons of FREE hotel digital marketing tools that can help monitor your compset’s activities: 

Here are some of our favorites – all free:


This fantastic free tool shows all the digital ads competing hotels have placed in the marketplace. You can see their ad creative, as well as various dimensions and placements.

SEO Analyzer

Research up to 3 competing hotels at one time and see how well their websites are performing, based on factors like SEO and speed. Best part? You can stay one step ahead of your comp set. This site will reveal what you should do to increase traffic so you can beat them to it.

Facebook Audience Insights

Get robust stats on your hotel’s social media audience, as well as your competition’s. Find out what their followers like, what they purchase, their age, who they’re friends with, where they live, etc. Leverage this audience data to target effectively and shape your messaging.


This competitor analysis tool reveals your comp set’s most profitable keywords. Use these details to improve your hotel’s own market share and outrank the others.

Get More: 20 Free Hotel Marketing Tools 

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City and Fort Lauderdale.
Please visit: www.Tambourine.com