Try These Proven Direct Booking Incentives

What’s working right now to motivate guests to book direct?

Welcome to the Friday Freebie!

Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. 

This week’s Freebie: What’s working right now to motivate guests to book direct?

When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.

Good news – you don’t have to create new perks to convince guests to reserve through direct channels. Instead, take your everyday offerings and amenities and SHOWCASE those perks across all of your direct channels.

When displayed prominently, consumers will perceive these perks as being exclusive to that direct channel. This is a vital difference when competing for bookings.

Remember, OTAs are managing thousands of properties across the globe. It’s nearly impossible for them to stay up-to-date with every offer at every hotel.

Based on our own hotel portfolio, enhanced on-property experiences are some of the most effective direct booking benefits. They are powerful differentiators that your hotel can offer, but OTAs cannot. Plus, they’re low cost and have a high perceived value by guests.

These include:

  • Club-level access
  • Room upgrades
  • Early & late checkouts
  • Complimentary breakfast
  • Airport shuttle
  • Complimentary Wifi
  • Complimentary welcome drink

See how the popular Roger in New York showcases their direct booking perks:

Get more: Which Direct Booking Incentives Actually Work

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 34th year, is located in New York City and Fort Lauderdale.
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